Seventh Generation Enters 1,500 Walmart Stores

Seventh Generation, a brand of non-toxic and environmentally-friendly household products, is embarking on a mission with Wal-Mart Stores Inc. to help make sustainable living more accessible to consumers nationwide, including availability at more than 1,500 Walmart stores and on Walmart.com.

 

As part of the long-term strategic partnership, Walmart will carry a variety of cleaning products from Seventh Generation's portfolio, including the brand's best-sellers, such as laundry detergent, dish soap, disinfecting wipes and all purpose sprays. An expanded assortment of products, including baby diapers and wipes, will roll out on Walmart.com in September.

 

"Seventh Generation and Walmart are committed to helping people learn about natural alternatives and ways to protect themselves and their families," says Chuck Maniscalco, Seventh Generation CEO. "Through increased access to safe, healthy, affordable and sustainable products, Seventh Generation and Walmart have together embarked on a long-term, strategic partnership to grow this movement by demonstrating a shared commitment to education and making meaningful change."

 

"As part of Walmart's broad sustainability goal to sell products that sustain people and the environment, we are always looking to expand our number of sustainable offerings," said Al Dominguez, Wal-Mart's vice president of chemical and paper goods. "Seventh Generation is a leader in offering natural and healthy products to families and we are excited about using our scale to make these offerings available to even more customers through our stores and on Walmart.com."

 

In addition to access to Seventh Generation product lines in more than 1,500 Walmart stores nationwide and on Walmart.com, Seventh Generation and Wal-Mart will collectively encourage families to live better through concrete expressions of education to nearly three and a half million consumers through initiatives such as Walmart's mom bloggers, Facebook and the 7GenBlog. This is designed to give customers the tools and information they need to lead a healthier and more environmentally-friendly lifestyle.

 

Seventh Generation will further extend its influence in the industry by partnering with Wal-Mart on several key initiatives, including participation in Wal-Mart's Chemical Intensive Products Sustainable Network, which has developed an ingredient screening program for household and personal care products sold at Walmart. The partnership also allows Seventh Generation to extend its leadership in transparency and consumer education on the environmental footprints of its products, where Seventh Generation will engage with Walmart and other retailers and companies working to develop the science to support a sustainability index through The Sustainability Consortium.