Schwan's Renews Trade Planning & Optimization Deal
Schwan's Consumer Brands North America Inc., a manufacturer and marketer of frozen foods products, renews its subscription to DemandTec Inc.'s Trade Planning & Optimization software service.
"DemandTec's Trade Planning & Optimization software service makes it possible for Schwan's to better understand and predict consumer demand and to shape our pricing and trade promotion strategies to achieve our business objectives and allow us to better collaborate with our retail partners," says Rod Fontenot, vice president of Sales for Schwan's Consumer Brands.
Schwan's is committed to delivering capabilities that enable its business teams to derive insights and develop action plans to optimize trade promotion investments and improve its position as a valued supplier with its customers.
Using DemandTec's Trade Planning & Optimization software service, Schwan's is expected to achieve a more effective return on its investment in trade promotion activities. Building off this foundation, DemandTec plans to incorporate nextGEN shopper insights into future releases of the service to highlight the impact of trade activities with respect to defined retail shopper segments.
"DemandTec's Trade Planning & Optimization software service makes it possible for Schwan's to better understand and predict consumer demand and to shape our pricing and trade promotion strategies to achieve our business objectives and allow us to better collaborate with our retail partners," says Rod Fontenot, vice president of Sales for Schwan's Consumer Brands.
Schwan's is committed to delivering capabilities that enable its business teams to derive insights and develop action plans to optimize trade promotion investments and improve its position as a valued supplier with its customers.
Using DemandTec's Trade Planning & Optimization software service, Schwan's is expected to achieve a more effective return on its investment in trade promotion activities. Building off this foundation, DemandTec plans to incorporate nextGEN shopper insights into future releases of the service to highlight the impact of trade activities with respect to defined retail shopper segments.