Orchestro Science Network Launches the CPG Think Tank

— 04/22/2013

The top academic minds across retail and supply chain disciplines join the Orchestro Science Network to apply cutting-edge research and industry expertise to solve the most pressing challenges of consumer brands today: How to accurately interpret demand signals across retailers, geographies and categories, and innovate with agility and confidence.
This knowledge resource is expected to shape, extend and enhance the adaptive analytics at the heart of Orchestro’s platform – the patent-pending Maestro science engine that is purpose-built for the needs and challenges of the consumer product industry.
Dr. Matt Waller is chair of the Science Network, Garrison Endowed chair in the Walton College Supply Chain Management Department at the University of Arkansas and was recently appointed chief scientist at Orchestro. For nearly two decades, Dr. Waller has been leading retail, consumer product and supply chain management (SCM) strategies. His work at the University of Arkansas, the epicenter of retail supply chain research, is unsurpassed for applying data resources to real-world applications. Augmented by his experience as co-editor of the Journal of Business Logistics, he brings access to a wealth of industry talent and the most forward-thinking experts.
The network includes:
    -Ronald H. Ballou, Ph.D. – Professor Emeritus, Operations at the Weatherhead School of Management, Case Western Reserve University
    -Robert Carraway, Ph.D. – Associate Professor, Specializing in Decision Analysis and Optimal Resource Allocation at the Darden School of Business, University of Virginia
    -John R. English, Ph.D. – Dean and the LeRoy C. & Aileen H. Paslay Chair in Engineering at the College of Engineering, Kansas State University
    -Cuneyt Eroglu, Ph.D. – Assistant Professor, Supply Chain and Information Management Group at the D’Amore-McKim School of Business, Northeastern University
    -George Denny, Ph.D. – Professor, Educational Statistics & Research Methods at the University of Arkansas
    -Daniel R. Guide, Ph.D. – Professor, Supply Chain Management at the Smeal College of Business, Pennsylvania State University
    -Eric Johnson, Ph.D. – Associate Dean, Tuck School of Business, Dartmouth University
    -Elizabeth (Betsy) A. Nichols, Ph.D. – Co-founder of three companies, Recognized Expert in Applied Analytics
    -David Ronen, Ph.D. – Professor, Logistics and Operations Management at the University of Missouri at St. Louis
    -Morgan Swink, Ph.D. – Professor, West Endowed Chair of Supply Chain Management at the Neeley School of Business, Texas Christian University
    -Matt Waller, Ph.D. – Professor, Garrison Endowed Chair in Supply Chain Management in the Sam M. Walton College of Business, University of Arkansas
    -Xiang (Sean) Wan, Ph.D. – Assistant Professor, Supply Chain Management at the University of Tennessee, Knoxville
To transform the value chain, companies need the ability to orchestrate demand between retailers and suppliers seamlessly. The company intends to expand this network of experts globally, adding more of the best minds to these most complex supply chain challenges.
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