Mars Chocolate North America expands its product portfolio to include: goodnessknows Snack Squares, SNICKERS Brand Mixed Nuts Bar, COMBOS Baked Snacks Sweet & Salty Chocolate and Fudge Pretzel. M&M'S will also get a new format with new To-Go Bottles.
Mars Chocolate is unveiling these innovations at the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago. In addition to seasonal displays, the company will also exhibit everyday display options, from traditional counter units and shippers to a Mixed Singles Skinny Tower that requires minimal floor space.
Retailers also will see a versatile option to display M&M'S Brand Milk Chocolate Candies: the Single Face Carton. This new format allows for merchandising on the shelf, on the wall, and on the counter.
The cranberry and cherry variants of Real Fruit Dipped in DOVE Dark Chocolate will be available in a new size: convenient, share-able, resealable 17-ounce stand-up pouches.
goodnessknows Snack Squares -- available in Cranberry Almond Dark Chocolate, Apple Almond & Peanut Dark Chocolate, and Peach & Cherry Almond Dark Chocolate.
M&M'S® Brand To-Go Bottles are innovative, re-closable and reusable bottles boasting 3.5 ounces of M&M'S® Brand Milk Chocolate Candies and M&M'S® Brand Peanut Chocolate Candies. (November 2015, $2.50-$3.50 for 3.5 oz. bottle)
M&M'S Brand will re-launch the M&M'S Brand Box Pack format in March 2016 with major marketing that includes the blockbuster summer promotion "M&M'S Brand Movie Ticket Mania."
MILKY WAY Brand Marshmallow with Caramel Bar
MILKY WAY MIDNIGHTBar will be available in a 2 To Go size enclosed in a resealable twist-wrap.
SNICKERS Brand Mixed Nuts Bar
STARBURST Brand Orange Sorbet Bars
Several seasonal innovations -- new flavors, packaging and displays.