L'Oreal Launches Multiple E-Commerce Brand Sites
L’Oréal USA, the New York-based subsidiary of L’Oréal S.A., a worldwide company in the cosmetics industry, signs a five-year master agreement with PFSweb, Inc., to develop and manage multiple end-to-end e-commerce solutions for some of L’Oréal’s most prestigious brands.
“We chose PFSweb because of their expertise in beauty and cosmetics. With their help we can provide considerably more flexible, functional and effective solutions to our customers,” says Daren Hull, vice president of Luxury Direct, L’Oréal USA. “By utilizing PFSweb, we are able to give each of our brands unique consideration, while also providing our consumers the same high quality service that they find anytime they experience our brands in stores. We also expect to leverage PFSweb’s expertise to provide each brand with innovative programs that connect directly with our customers.”
Under the master agreement, PFSweb has launched customized e-commerce sites for four L’Oréal brands, including Kiehl’s Since 1851, Lancôme, Yves St. Laurent Beauté and Giorgio Armani Beauty, all in calendar year 2010. Two additional brand sites are expected to launch in calendar year 2012. The solutions include customer care, order fulfillment, financial transaction management and interactive marketing services.