Kraft Empowers Web Brands with CRM
Kraft Foods gains support from Epsilon, a marketing services firm, in developing an enhanced, innovative consumer relationship marketing program. The multi-year agreements support Kraft Foods' largest North American consumer Web brands, including KraftFoods.com, KraftCanada.com and ComidaKraft.com.
Epsilon will provide a comprehensive direct-to-consumer marketing solution, including database and data management, consumer data integration, permission-based e-mail marketing services, multi-channel campaign management and interactive Web services to Kraft Foods Inc.
Marketing technology, analytics and modeling are expected to help Kraft Foods to achieve a holistic view of its consumers, enabling the company to better understand consumer preferences and to develop customized and innovative communication strategies across multiple consumer touch points, including print, Web, call center and other channels.
Epsilon will provide a comprehensive direct-to-consumer marketing solution, including database and data management, consumer data integration, permission-based e-mail marketing services, multi-channel campaign management and interactive Web services to Kraft Foods Inc.
Marketing technology, analytics and modeling are expected to help Kraft Foods to achieve a holistic view of its consumers, enabling the company to better understand consumer preferences and to develop customized and innovative communication strategies across multiple consumer touch points, including print, Web, call center and other channels.