Kraft, Costa Partner for Coffee in Europe

Kraft Foods announces a new agreement with Costa Coffee to offer UK coffee-lovers Costa's most popular beverages at any time day or night with the Tassimo on-demand system. This agreement is another step forward towards Kraft's ambition to make Tassimo Europe's leading single-serve beverage system. Kraft Foods is already a market leader in coffee across Western Europe and holds the No. 1 position in many markets around the world, including Germany, France, Austria, Poland, Sweden, Romania, Canada and South Korea.

 

"We're stepping up our efforts to win in the retail on-demand coffee segment, and this new agreement with Costa is an example of that," says Hubert Weber, president, Coffee, Kraft Foods Europe. "Tassimo is the easiest, fastest and most affordable single-serve system in the value range, and it's the perfect way to bring the UK's favorite coffee shop coffee to homes and offices across Britain."

 

Tassimo brewers and Costa Cappuccino, Latte and Americano T discs will be available in Costa retail outlets in the south west of England beginning next month before going on sale across the UK this fall. The Costa range joins a wide variety of other leading brands available for the Tassimo system, including Jacobs, Kenco and Gevalia coffee, Milka and Cadbury hot chocolate and Twinings teas.