Kellogg Company to Implement Mobile Retail Execution and DSD Software
Kellogg Company has partnered with StayinFront, Inc., a provider of mobile SaaS retail execution solutions, to deliver StayinFront's cloud-based mobile software to Kellogg's North American Snacks based sales force and direct store delivery (DSD) teams.
Kellogg chose StayinFront to help streamline its retail execution into a single system and provide a scalable solution with advanced capabilities, including dynamic, data-driven in-store selling.
StayinFront TouchCG and StayinFront TouchCG LT will deliver the tools and detailed information about store conditions, sales volumes and promotions, enabling reps to do more, know more and sell more. Integrated dashboards and KPIs help reps complete essential, high-value tasks, while StayinFront Analytics provide managers with real-time visibility into field performance. In appropriate routes to market, StayinFront PitchBookTM will enable field representatives to easily launch customized, data-driven, multimedia presentations to store buyers.
“StayinFront TouchCG and TouchCG LT are robust products that will enhance our in-store DSD efficiency and productivity,” stated Eric Gripentrog, VP, DSD Sales & Operations at Kellogg Company. “StayinFront’s mobile software is highly configurable for many of different Kellogg roles and routes to market which, in turn, improves the path to value.”
Kellogg chose StayinFront to help streamline its retail execution into a single system and provide a scalable solution with advanced capabilities, including dynamic, data-driven in-store selling.
StayinFront TouchCG and StayinFront TouchCG LT will deliver the tools and detailed information about store conditions, sales volumes and promotions, enabling reps to do more, know more and sell more. Integrated dashboards and KPIs help reps complete essential, high-value tasks, while StayinFront Analytics provide managers with real-time visibility into field performance. In appropriate routes to market, StayinFront PitchBookTM will enable field representatives to easily launch customized, data-driven, multimedia presentations to store buyers.
“StayinFront TouchCG and TouchCG LT are robust products that will enhance our in-store DSD efficiency and productivity,” stated Eric Gripentrog, VP, DSD Sales & Operations at Kellogg Company. “StayinFront’s mobile software is highly configurable for many of different Kellogg roles and routes to market which, in turn, improves the path to value.”