General Mills' New Products Focus on Wellness

7/15/2015
General Mills will debut new products this summer, including several to align with the growing consumer interest in wellness.

The company has also announced significant moves to update the recipes for existing products in the U.S., including reducing sugar in Yoplait Original by 25 percent. In February, General Mills said it would make the most popular flavors of Cheerios gluten-free, thanks to the company's newly developed technology that separates its oats, which are naturally gluten-free, from other gluten-containing grains that find their way into the oat supply. And just last month, General Mills announced it would remove artificial flavors and colors from artificial sources in Big G cereals, replacing these ingredients with fruit and vegetable juices and spice extracts. 

The following are new product offering from General Mills with a wellness focus:
  •         Nature Valley Toasted Oats Muesli – A blend of simple ingredients including toasted oats, sun flower seeds, dried cranberries, raisins, toasted coconut, almonds and pumpkin seeds. Each quarter-cup serving has less than 5 grams of sugar. Available in Original or Blueberry flavors in the U.S., and Field Berry and Coconut Almond varieties in Canada.
  •        Yoplait Plenti – This new line from Yoplait combines Greek Yogurt with whole grain oats, flax and pumpkin seeds. With 12 grams of protein in each cup, Yoplait Plenti is available in eight flavors including blueberry, black cherry, coconut, peach raspberry, spiced apple, strawberry and vanilla.
  •         Annie's organic soups - Available in the soup aisle for the first time, Annie's introduces its new organic soup line in flavors like Star Pasta & Chicken Soup, Tomato Soup, Creamy Tomato & Bunny Pasta Soup, Bunny Pasta & Chicken Broth Soup and Creamy Carrot & Bunny Pasta.
  •       Food Should Taste Good Real Good Bars - These bars combine large, whole nuts, seeds and real fruit pieces with fair trade chocolate and spices like Madagascar vanilla, shaved coconut and chai. Food Should Taste Good Real Good Bars are gluten free and contain no GMOs, artificial colors, flavors or preservatives.
  •          Nature Valley Simple Nut Bars – Simply made with the inherent goodness of whole nuts, seeds, honey, tapioca syrup and sea salt, these naturally gluten-free bars come in two varieties: Almond, Cashew & Sea Salt, and Roasted Peanut & Honey.
  •         Cheerios PlusIn Canada, Cheerios Plus combines delicious toasted Cheerios with crunchy granola clusters mixed with nutritious protein or flax seed. Available in Cinnamon Coconut and Honey Almond.
  •       Yoplait O'Fruit – In China, this drinkable yogurt has big fruit pieces that require an extra-large straw to drink. It is one of three different lines of Yoplait launching this summer in China, which also includes Perle de lait, a thick and creamy French style yogurt, and Panier de fruits, a fruit-on-the-bottom yogurt.
General Mills is also tapping into some of the hottest movie equities with products featuring Minions, Star Wars and Disney's Frozen, letting consumers of all ages bring the magic of the movies into their lives to make breakfast and snacking fun. New to shelves will include Limited Edition Star Wars and Minions cereals, in addition to Yoplait Go-Gurt and kid yogurts featuring characters from Disney's Frozen.

The company is also introducing new, convenient products. Most notable, this includes: Progresso Cooking Stock, Giant Fire Roasted Vegetables, Old El Paso Mini Taco Boats, and Latina Fresh Gluten Free Pasta in Australia.

A new range of sweet treats includes: Cinnabon Mini Pull-Aparts, Haagen-Dazs Stick Bars in France, FiberOne Cheesecake Bars, and Betty Crocker Mug Cake in Brazil.

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