Flatout Inc. to Optimize Retail Execution

4/8/2014
Premium flatbread maker, Flatout Inc., selects StayinFront TouchCG as its mobile retail execution platform. StayinFront TouchCG will be used to increase the efficiency and effectiveness of the company's field sales teams. The solution will be deployed on Windows 8 tablets across Flatout's sales and merchandising teams nationwide.

StayinFront TouchCG is expected to enable Flatout to move beyond simple data collection and order taking to a more comprehensive approach to proactive, in-store selling. The advanced mobile field force technology is also backed by StayinFront's comprehensive suite of management tools, integrated analytics and KPIs.

Robert Kidd, Vice President of Field Sales, Flatout, says, "As we enter the next phase of growth for Flatout, we need a technology solution that will increase efficiency for the company, enable our sales teams to be more productive in stores, and sell more strategically."

StayinFront's mobile consumer goods application aims to help organizations standardize sales processes, streamline retail execution, and monitor and measure field performance.

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