Coty Prestige Announces Agreement with Paul Walker

Coty Prestige, a division of Coty Inc., announces that it has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign starting worldwide July 2011.

 

The American actor has conquered Hollywood playing Brian O'Conner in "The Fast and the Furious" films, and has proven his love for acting and action in films including Clint Eastwood's "Flags of Our Fathers," "Eight Below," "Joy Ride" and "Takers." He will next be seen reprising his role opposite Vin Diesel in "Fast Five," being released this spring. The agreement with Coty marks the first time that Walker crosses over into the fragrance market.

 

The agreement entails Paul Walker being the worldwide public face of Davidoff Cool Water. In July 2011, the first TV commercial and print ad for the fragrance featuring the actor will appear.