Consumers Name Top 50 Online Retailers
September 7, 2009 - When it comes to Americans' favorite retail Web sites, not much has changed among the top 10, which speaks volumes about consumer's love affair with their favorite brands. Those are the findings of STORES Magazine's Favorite 50 Online Retailers survey, conducted by BIGresearch.
With only a few minor shifts from last year's positions, large retailers like Wal-Mart (#2), Best Buy (#4), JCPenney (#5), Target (#6), Kohl's (#7), Sears (#10) and Macy's (#11) held on to their coveted spots, using celebrity endorsements, private labels and exclusive promotions to attract online and in-store shoppers.
Landing the top spot once again this year is the world's largest online retailer, Amazon.com. Amazon recently acquired Zappos.com (#38) and benefits greatly from the plethora of smaller vendors that sell through its site. Another pure-play online retailer who consistently ranks among the favorites is Overstock.com (#9). The auction site eBay.com (#3) slipped from No. 2 last year.
Rounding out the list is search engine Google.com (#8).
Debuting on the list this year is online community Craigslist.org (#25). During a time when price is the name of the game for most people, Craigslist offers consumers a way to score slightly used, cheap (and sometimes free) furniture, apparel and other personal or household items.
"The economy has had an intense impact on Americans' bottom line," says Phil Rist, executive vice president, Strategic Initiatives, BIGresearch. "No longer is it a hassle to cross towns to find the best deal possible if it saves the family a few extra dollars for groceries or other essential purchases."
Other newcomers to the Favorite 50 list this year include Meijer (#42), Forever 21 (#44), REI (#49) and Fashion Bug (#50).
STORES Magazine's Favorite 50 Online Retailers is a list of e-commerce Web sites as ranked by the consumers who use them. The survey polled 8,635 consumers and asked two open-ended questions: "What Web site do you shop most often for apparel items?" and "What Web site do you shop most often for non-apparel items?" No merchant names were listed or suggested. The final list was assembled by ranking online companies in order of total mentions.
Click here to read the article in its entirety.
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With only a few minor shifts from last year's positions, large retailers like Wal-Mart (#2), Best Buy (#4), JCPenney (#5), Target (#6), Kohl's (#7), Sears (#10) and Macy's (#11) held on to their coveted spots, using celebrity endorsements, private labels and exclusive promotions to attract online and in-store shoppers.
Landing the top spot once again this year is the world's largest online retailer, Amazon.com. Amazon recently acquired Zappos.com (#38) and benefits greatly from the plethora of smaller vendors that sell through its site. Another pure-play online retailer who consistently ranks among the favorites is Overstock.com (#9). The auction site eBay.com (#3) slipped from No. 2 last year.
Rounding out the list is search engine Google.com (#8).
Debuting on the list this year is online community Craigslist.org (#25). During a time when price is the name of the game for most people, Craigslist offers consumers a way to score slightly used, cheap (and sometimes free) furniture, apparel and other personal or household items.
"The economy has had an intense impact on Americans' bottom line," says Phil Rist, executive vice president, Strategic Initiatives, BIGresearch. "No longer is it a hassle to cross towns to find the best deal possible if it saves the family a few extra dollars for groceries or other essential purchases."
Other newcomers to the Favorite 50 list this year include Meijer (#42), Forever 21 (#44), REI (#49) and Fashion Bug (#50).
STORES Magazine's Favorite 50 Online Retailers is a list of e-commerce Web sites as ranked by the consumers who use them. The survey polled 8,635 consumers and asked two open-ended questions: "What Web site do you shop most often for apparel items?" and "What Web site do you shop most often for non-apparel items?" No merchant names were listed or suggested. The final list was assembled by ranking online companies in order of total mentions.
Click here to read the article in its entirety.
Related Articles:
Shelf Wars: Taste Tests Favor 23 Private Label Foods
CPG Brand Sales Jump 9% with Online Ads