Coke Unveils New Water Twist

As a new twist on the water-drinking scene, Dasani Drops will be unveiled in October as a zero-calorie liquid beverage enhancer available in four flavors: Strawberry Kiwi, Pink Lemonade, Pineapple Coconut and Mixed Berry.

 

By simply flipping the cap and squeezing the bottle, water drinkers can mix in a little or a lot of flavor.

 

"Dasani Drops is the perfect solution for those who want to mix things up with a refreshing splash of flavor in their day," says John Roddey, vice president, water, tea and coffee for Coca-Cola North America. "Dasani Drops gives people a new way to enjoy drinking water by pumping up the taste of Dasani with a simple squeeze of the easy-to-carry bottle."

 

The water enhancer will be packaged in a squeezable 1.9 fluid ounce bottle with a flip-top cap. Each bottle has 32 servings per container. The debut of Dasani Drops in October will be supported by an integrated marketing campaign.