Coca-Cola QR Codes Drive Consumer Engagement
Coca-Cola signed an agreement with ScanLife, the company that powers the BIDI mobile barcode service in Spain, to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.
The codes, placed on packaging, can be scanned by any QR Code reader application, like ScanLife (or Bidi in Spain), and sends users to content such as UEFA's EURO 2012 videos and Coca-Cola SmileWorld Coca-Cola's online community. With this partnership, Coca-Cola strengthens its position as an innovative company that is interacting with consumers right from the packaging of its products. Additionally, the campaign will be featured in TV commercials.
"The results we have seen are extremely impressive," said Paco Rodriguez, digital manager at Coca-Cola. "Thanks to intelligent QR Codes from the ScanLife platform we are able to constantly surprise our consumers with new content, strengthen our position in the mobile space, and understand what interests our consumers."
The ScanLife code management platform features advanced technology that enables QR Codes to be a two-way, dynamic communication with consumers that can change in real time. This allows marketers to deliver relevant content based on a variety of triggers like frequency of scans. Users may scan the QR Code with any barcode reader, including ScanLife, which is free on most app stores or from www.getscanlife.com
For more information on barcode readers, how to scan codes or access Coca-Cola's content, visit www.cocacola.es/eurocopa2012.