Carlsberg Uses Social Media Marketing Platform

Carlsberg successfully rolls out a social media marketing platform across 44 countries with the help of enterprise software provider, Falcon Social.

 

Jakob Kalkar, Group Media & Digital director for Carlsberg, says, “The platform provides a complete view of our campaigns and the rich conversations happening across geographies and social channels, which is essential for building our diverse brands and for engaging with our consumers locally. It helps us to make sure we go out with the right messages at the right time, to make sense of analytics from digital and social channels and to gauge how our campaigns are performing in real-time. The implementation went smoothly and the ongoing support and guidance from the team at Falcon Social has been very helpful. It provides us with the reassurance that our global marketing network can deliver our strategic objectives.”

 

Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform. 

 

The platform also aims to enable Carlsberg’s in-house marketing teams and external agencies to coordinate efforts and execute social marketing programs more efficiently; maximizing positive content, removing duplication of work and responding to customer feedback, good or bad, in a timely and consistent manner.

 

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