Black & Decker Gets a New Grip on Innovation

9/16/2011
Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level. This innovative laser level securely suctions to walls for up to two hours without leaving marks, and the bubble vial changes from red to green when level.

“One of the most common user frustrations we heard about laser levels was that they left noticeable marks on the wall,” says Frank DeSantis, director of consumer power tools at Black & Decker. “Black & Decker’s new SureGrip laser level eliminates this common frustration with its Mark-Free Technology and provides other innovative features to make hanging and/or leveling household items easy.”
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