Avon Launches Redesigned E-Commerce Site
Avon Products, Inc. launches its redesigned web site, www.avon.com, a critical component of its digital strategy designed to enhance the social selling experience for Avon Representatives and the shopping experience for consumers.
"The Avon Representative and her social circles have been the core of our business for over 125 years," says Matt Harker, vice president, Avon North America Marketing. "The new site and a recently launched social media center help to forge strong connections between the Representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."
Improved Representative Experience
With this new web site launch, Avon will bolster the social selling experience for its Representatives by delivering tools to enhance their reach, productivity, and earnings. To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore. This newly redesigned e-commerce platform includes such customizable features as blogs, special offers, select product highlights, and videos.
Representatives also have access to an e-mail marketing program and social media suite featuring valuable beauty content that can be easily shared with their customers.
New Beauty Destination for Consumers
The new site experience will improve access to the brand, whether a consumer prefers to shop through their Representative's eStore, or directly through Avon.com. Additionally, tools such as a "Find a Representative" locator, and a Facebook sign-in makes the shopping experience fast and easy. To help educate and engage consumers, the new site provides rich content, tips from Avon experts, how-to videos, a virtual makeover tool, and ratings and reviews.
The launch will be promoted through a multipronged digital media campaign, developed in collaboration with award-winning digital media agency iCrossing. The campaign is an extension of the Avon You Make It Beautiful campaign, and focuses on how consumers interact with the brand. The campaign will feature the launch of ANEW Vitale, as well as a content series featuring young women who personify the Avon brand and its commitment to beauty, innovation and empowerment.
"The Avon Representative and her social circles have been the core of our business for over 125 years," says Matt Harker, vice president, Avon North America Marketing. "The new site and a recently launched social media center help to forge strong connections between the Representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."
Improved Representative Experience
With this new web site launch, Avon will bolster the social selling experience for its Representatives by delivering tools to enhance their reach, productivity, and earnings. To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore. This newly redesigned e-commerce platform includes such customizable features as blogs, special offers, select product highlights, and videos.
Representatives also have access to an e-mail marketing program and social media suite featuring valuable beauty content that can be easily shared with their customers.
New Beauty Destination for Consumers
The new site experience will improve access to the brand, whether a consumer prefers to shop through their Representative's eStore, or directly through Avon.com. Additionally, tools such as a "Find a Representative" locator, and a Facebook sign-in makes the shopping experience fast and easy. To help educate and engage consumers, the new site provides rich content, tips from Avon experts, how-to videos, a virtual makeover tool, and ratings and reviews.
The launch will be promoted through a multipronged digital media campaign, developed in collaboration with award-winning digital media agency iCrossing. The campaign is an extension of the Avon You Make It Beautiful campaign, and focuses on how consumers interact with the brand. The campaign will feature the launch of ANEW Vitale, as well as a content series featuring young women who personify the Avon brand and its commitment to beauty, innovation and empowerment.