This initiative, set to launch in 2017, is consistent with Avon's strategy of broadening its consumer base through a competitive product portfolio.
New Avon LLC appointed Anjana Srivastava as the company's president of Health and Wellness in the U.S. This is a newly-established role for Avon, marking the company's expansion into the Health and Wellness market. This initiative, set to launch in 2017, is consistent with Avon's strategy of broadening its consumer base through a competitive product portfolio, while at the same time providing compelling earnings opportunities for Avon Representatives.
Srivastava, a direct selling industry veteran and accomplished scientist, will lead the health and wellness vision for New Avon, and will be responsible for building the team and strategy for this expansion, with a focus on engaging strategic partners, identifying new product opportunities and bringing innovative products to market. Srivastava reports directly to Scott White, CEO for New Avon LLC, and is a member of the New Avon Leadership Team.
Prior to joining Avon, Srivastava spent nearly two decades in leadership positions with multinational direct-selling companies focused on health and nutrition. She served as the chief product officer and head of the Scientific Advisory Board at NeoLife International, where she also held leadership positions. Srivastava also has previous experience working as senior director of Global Marketing with Shaklee Corporation, where she played a key role in driving the growth of the company, leading all activities related to new product development, marketing and brand management of nutrition products.
Srivastava has a Bachelor of Science in Life Sciences, a Master of Science in Botany, and a Master of Business Administration – all from premier universities in India. She is also a member of the American College of Nutrition and serves on the Senior Scientific Advisory Council and the Regulatory Affairs Committee of the Council for Responsible Nutrition.