Apple and Nike Introduce a Smartwatch for Runners

By Jamie Grill-Goodman — 09/15/2016

Apple and Nike introduce Apple Watch Nike+, a wearable tool for anyone who runs. The smartwatch pairs Nike Sport Bands with Apple Watch Series 2, which features GPS, a two-times-brighter display, water resistance to 50 meters, a dual-core processor and watchOS 3.

Apple Watch Nike+ also includes exclusive Siri commands and iconic Nike watch faces along with deep integration with the new Nike+ Run Club app for motivation to go for a run, coaching plans that adapt to the owner's unique schedule and progress, and guidance from the world’s best coaches and athletes.

“Apple Watch is the ultimate device for a healthy life and we wanted to push it further to create the best smartwatch in the world for runners and athletes,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Nike+ takes performance tracking to a whole new level and we can’t wait to bring it to the world’s largest community of runners.”

“We know runners – and we know many are looking for a device that gives them an easy, fun way to start running,” said Trevor Edwards, president of the Nike Brand. “The market is full of complex, hard-to-read devices that focus on your data. This focuses on your life. It’s a powerful device with a simple solution – your perfect running partner.”
 
Features
Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track pace, distance and route, so users can run without an iPhone. With the brightest display Apple has ever made, metrics are easy to read, no matter the sun’s glare, and if users decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters, for swimming.
 
The Nike Sport band is crafted from the same strong, flexible fluoroelastomer as the original Apple Watch Sport Band, but now it’s perforated for even better ventilation and sweat management. The lightweight band is available in four vibrant, two-tone color combinations that are unique to the collection. Apple Watch Nike+ features two exclusive watch faces that can be personalized with apps.

Nike+ Run Club
The Nike+ Run Club app experience is seamlessly built into Apple Watch Nike+ and easily accessed right from the watch face, so users can get going with a quick tap. The Nike+ Run Club app offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside.  Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other right from the wrist.
 
Apple stores are offering free workshops to learn more about the smartwatch.

Apple Watch Nike+ is available in two different aluminum case sizes, 38 mm and 42 mm and pairs with four exclusive Nike Sport Band color combinations including Black/Volt, Black/Cool Gray, Flat Silver/White and Flat Silver/Volt. The 38 mm costs $369 (US) and the 42mm costs $399 (US) from Apple.comNike.com, Apple Stores, select Nike retail stores, select Apple Authorized Resellers and select specialty stores and department stores. It will be available to order on Apple.com beginning Friday, September 23, with availability in late October. 

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