2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More
This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L’Oreal Paris. The Breakthrough Innovation Project and Award celebrates companies that are changing category dynamics, not just conforming to them.
Creating game-changing innovation is challenging, and turning innovation into enduring sales is that much harder. Nielsen studied 3,522 consumer products that were introduced to the market in 2013 and determined which products had breakthrough outcomes in their categories that were sustained two years later. This year’s Breakthrough Innovation Project identified only twelve that met the Nielsen requirements for distinctiveness, relevance and endurance to earn the top spot. The winners are as listed:
The comprehensive Breakthrough Innovation Report, with case studies for selected winners that detail their approach and how they applied the science of innovation successfully, will be launched June 22-24th 2015 at Nielsen’s Consumer 360 event in Washington, DC.
The U.S. Nielsen Breakthrough Innovation Project is a long term in-depth analysis of more than 20,000 product launches over 6 years. Since its inception in 2008, the project has celebrated 74 top products, representing less than 0.5% of new product launches.
Creating game-changing innovation is challenging, and turning innovation into enduring sales is that much harder. Nielsen studied 3,522 consumer products that were introduced to the market in 2013 and determined which products had breakthrough outcomes in their categories that were sustained two years later. This year’s Breakthrough Innovation Project identified only twelve that met the Nielsen requirements for distinctiveness, relevance and endurance to earn the top spot. The winners are as listed:
- Advanced Haircare, L’Oreal Paris
- Atkins Frozen Meals, Atkins Nutritionals
- Duracell Quantum, Procter & Gamble
- Lunchables Uploaded, Kraft Foods
- Monster Energy Ultra, Monster Energy Company
- Mountain Dew Kickstart, PepsiCo
- Mller Yogurt, Muller Quaker Dairy (PepsiCo)
- Redd’s Apple Ale, MillerCoors
- Special K Flatbread Breakfast Sandwiches, Kellogg’s
- The Red Bull Editions, Red Bull
- Tidy Cats LightWeight, Nestl Purina
- TOSTITOS Cantina Tortilla Chips and Salsa, Frito-Lay (A Division of PepsiCo)
The comprehensive Breakthrough Innovation Report, with case studies for selected winners that detail their approach and how they applied the science of innovation successfully, will be launched June 22-24th 2015 at Nielsen’s Consumer 360 event in Washington, DC.
The U.S. Nielsen Breakthrough Innovation Project is a long term in-depth analysis of more than 20,000 product launches over 6 years. Since its inception in 2008, the project has celebrated 74 top products, representing less than 0.5% of new product launches.