15 Companies That Develop The Best C-Level Marketing Leaders
Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble (P&G) led the pack, by a large margin, with more than twice as many recruiters ranking them #1 over the second best firm—Pepsico.
In order to survey executive recruiters who specifically place C-level marketers, Forbes contributor and assistant professor at the University of Virginia's Darden School of Business Kimberly A. Whitler collaborated with Christine DeYoung, partner at DHR International, a senior-level executive search, management assessment and succession planning company. The 2016 survey includes executive recruiter responses who represent 19 different firms (including boutique, mid-sized, and large recruiting firms) and have placed over 2600 C-level marketing leaders during the course of their careers.
Respondents suggested that Procter and Gamble’s “systematic and disciplined” P&L training, their emphasis on holding marketers accountable for total business results, and the firm’s track record for developing successful C-level leaders puts them at the top of the list.
The balance of the top 5 ranked firms were consumer packaged goods (CPG) firms: Pepsico, Coca-Cola, Unilever, General Mills, etc. Of note, while Kraft is listed according to its current company name (KraftHeinz), almost all executive recruiters who identified Kraft as one of the best companies only used the Kraft name.
1. P&G
2. Pepsico
3. Coca-Cola
4. Unilever
5. General Mills
6. KraftHeinz
7. American Express
8. Apple
9. Starbucks
10. Johnson & Johnson
11. Nestl
12. Nike
13. Amazon
14. Clorox
15. Yum! Brands
When asked to describe the attributes of the firms that are best at developing marketing talent, the open-ended responses centered on 7 factors. Click here for the full article, " Survey Reveals The Companies That Develop The Best C-Level Marketing Leaders In 2016" and to uncover these 7 factors.
In order to survey executive recruiters who specifically place C-level marketers, Forbes contributor and assistant professor at the University of Virginia's Darden School of Business Kimberly A. Whitler collaborated with Christine DeYoung, partner at DHR International, a senior-level executive search, management assessment and succession planning company. The 2016 survey includes executive recruiter responses who represent 19 different firms (including boutique, mid-sized, and large recruiting firms) and have placed over 2600 C-level marketing leaders during the course of their careers.
Respondents suggested that Procter and Gamble’s “systematic and disciplined” P&L training, their emphasis on holding marketers accountable for total business results, and the firm’s track record for developing successful C-level leaders puts them at the top of the list.
The balance of the top 5 ranked firms were consumer packaged goods (CPG) firms: Pepsico, Coca-Cola, Unilever, General Mills, etc. Of note, while Kraft is listed according to its current company name (KraftHeinz), almost all executive recruiters who identified Kraft as one of the best companies only used the Kraft name.
The Companies That Develop The Best C-Level Marketing Leaders
1. P&G
2. Pepsico
3. Coca-Cola
4. Unilever
5. General Mills
6. KraftHeinz
7. American Express
8. Apple
9. Starbucks
10. Johnson & Johnson
11. Nestl
12. Nike
13. Amazon
14. Clorox
15. Yum! Brands
When asked to describe the attributes of the firms that are best at developing marketing talent, the open-ended responses centered on 7 factors. Click here for the full article, " Survey Reveals The Companies That Develop The Best C-Level Marketing Leaders In 2016" and to uncover these 7 factors.