10 Most Powerful Women in Consumer Goods

5/28/2013
Forbes’ annual snapshot of the 100 most powerful women include top politicians and CEOs, activist billionaires, celebrities and more. Here, CGT highlights the top 10 most powerful women in the consumer goods industry that made the list, all ranked by dollars, media momentum and impact.

Without further ado, the 10 most powerful women in consumer goods as of May 2013 are:
  1. Rank No. 10: Indra Nooyi, CEO, PepsiCo
  2. Rank No. 20: Irene Rosenfeld, CEO, Mondelez International
  3. Rank No. 27: Sheri McCoy, CEO, Avon Products
  4. Rank No. 42: Ellen Kullman, Chairman and CEO, EI du Pont de Nemours
  5. Rank No. 53: Angela Ahrendts, CEO, Burberry Group      
  6. Rank No. 58: Miuccia Prada, Owner, Fashion Designer, Prada
  7. Rank No. 69: Tory Burch, CEO, Tory Burch
  8. Rank No. 74: Diane Von Furstenberg, Owner, Fashion Designer, Diane von Furstenberg Studio, L.P.        
  9. Rank No. 81: Denise Morrison, President and CEO, Campbell Soup
  10. Rank No. 90: Sara Blakely, Founder, Spanx          
This year’s list includes two new billionaires, CEO Tory Burch and Spanx founder Sara Blakely, and in this 10th edition, attention must be paid to Indra Nooyi, who appeared on the inaugural list in 2004 and is still here today.

Nooyi has been busy pushing changes through PepsiCo this year. For starters, she boosted quarterly results -- revenue jumped 1.2 percent to $13 billion -- with higher prices and sales of the company's snacks like Doritos and Cheetos. Under her urging, PepsiCo is researching a new sweetener that could result in trading places with rival No. 1 Coca-Cola. Her total compensation dropped 17 percent after the company phased out option awards for top executives and offered stock awards for long-term performance.

"In 2012, we delivered 5 percent organic revenue growth, reflecting PepsiCo's many strengths: we're well positioned in attractive and highly complementary growth categories, our portfolio is diversified with products that have broad appeal and a global footprint that is balanced, and we have an enviable portfolio of iconic brands," said Nooyi, in a February 2013 press release. "We also took a number of significant steps in 2012 that will even better position our business for sustainable, long-term growth; we increased our brand investment, stepped up our innovation, improved our marketplace execution and embarked on an aggressive productivity program that will contribute to our profitability and act as a funding source of future investment.”

Forbes also draws attention to the rising tide of female entrepreneurs: A remarkable number of women are founders or owners of their own enterprises, including Miuccia Prada, Tory Burch and Diane von Furstenberg.

From a preliminary group of more than 250 candidates from around the world, Forbes selected the 100 most influential women from seven categories or power bases: billionaires, business, lifestyle (including entertainment and fashion), media, nonprofits and NGOs, politics and technology.

To determine the rank within each category, as well as overall rank on the list of 100, three metrics were applied: money, media presence and impact. To read more about the methodology, click here.

To view the complete list, click here.
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