HEADLINES

Shiseido Innovates Customer Connections with Salesforce Marketing Cloud

Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service community, establishing one-to-one connections with members.

IoT Brings Critical Focus to Connected Products

6/30/2015 - The rise of the Internet of Things (IoT) has brought with it increased focus on "connected products.” The new IDC PlanScape emphasizes the critical role of connected products in after-sales service transformation.

Study Looks at Snacking Behaviors

6/29/2015 - A new study commissioned by Tyson Convenience Foodservice in partnership with Anheuser-Busch identified a variety of opportunities for convenience store operators to drive growth through prepared food snack sales.

IAMS Launches Emotional Video Campaign of a Boy and His Dog

6/26/2015 - For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.

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2015 Emerging Markets Forum
2015 Business and Technology Leadership Conference

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