HEADLINES

Hershey Updates its Corporate Brand, Unveils New Logo

The broad makeover of the confectionery company’s corporate branding includes a new global visual identity that supports its global growth vision.

Energizer Reveals Post-Split Leadership Line Up

8/29/2014 - Energizer Holdings, Inc. announced the anticipated executive leadership teams of the Personal Care and Household Products businesses following the planned separation of Energizer, expected to occur by July 1, 2015.

Goodyear Names Global Sales and Marketing Exec

8/28/2014 - Goodyear's new senior sales and marketing executive will be responsible for establishing a program of sales and marketing excellence aligned with the company's focus on working from the market back to enhance the customer and consumer experience. 

Sam's Club Calls on Small Businesses for New Products

8/26/2014 - Sam’s Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sam’s Club members in the Southwest and Western regions.

Latino Shoppers Mirror Habits of American Consumers

8/26/2014 - Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

Keurig Shares Soar After Kraft Announcement

8/26/2014 - According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.

Oscar Mayer Awakens Sizzling Consumer Conversations

8/22/2014 - As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

Deckers Steps Out with Digital Marketing

8/22/2014 - Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

Dannon Conducts A Social Experiment

8/22/2014 - A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

Mike's Hard Lemonade Goes All In on Digital


8/22/2014 - In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

MOST READ STORIES

FEATURED EVENTS

2014 Retail and Consumer Goods Analytics Summit
2014 Emerging Markets Forum

FROM THE WIRE