HEADLINES

IDC Manufacturing Insights Appoints EMEA Head

With more than 20 years' experience at British American Tobacco, Marc Van Herreweghe was most recently BAT Group Head of Manufacturing, Innovations Design & Development with responsibility for 45 factories in 40 different countries.

Hershey, Winn-Dixie Reinvent Candy Aisle

11/25/2014 - The new candy section, best described as a “store within a store”, has shown in testing that it can lift confection category sales for retailers by strong double digits.

Newell Rubbermaid Appoints Former P&G Exec

11/24/2014 - A former Procter & Gamble executive joins the company as President, Home Solutions segment, and a Newell Rubbermaid veteran is appointed President, Tools segment.

Kellogg Stays On Trend with New Products

11/24/2014 - Its latest new cereals reflect what many of today's consumers are seeking: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free.

P&G Details Growth Strategies, Sheds Duracell Brand

11/18/2014 - Following its prior announcement of plans to exit the Duracell business, P&G said it now plans to execute a split transaction, in which it will exchange a recapitalized Duracell Company for Berkshire Hathaway’s shares of P&G stock.

Mobility Reality Check

11/17/2014 - Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.

Dr Pepper's Social Media Explosion

11/17/2014 - With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

Energizer Gains An Analytics Advantage

11/17/2014 - Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

Unilever Socializes the Brand

11/17/2014 - As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management.

Nestlé Delivers Speed to Insights

11/17/2014 - Nestlé USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall.

Recap: 2014 Consumer Goods Emerging Markets Forum

11/17/2014 - Go behind the scenes at this inaugural event, during which consumer goods companies at all levels in global expansion engaged in high-level discussions about entering and accelerating growth in the BRICS and far beyond.

A Smashing Review

11/17/2014 - A new book from Supply Chain Insights Founder Lora Cecere uncovers actionable steps to align and balance the supply chain to drive value.

King's Hawaiian Boosts Market Presence

11/14/2014 - The King’s Hawaiian leadership team will implement RW3’s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf.

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