HEADLINES

Tips to Automate Digital Path to Purchase

Daily downstream data, social listening, sentiment analysis, crowdsourced local intelligence, website traffic, hyper-local digital advertising — it's all coming together to paint a picture of the individual consumer. Thus, consumer goods executives have a new mantra: "Thou shalt collect, analyze and act on a confluence of data."

Land O'Lakes Partners with Nestle in China

10/15/2014 - Land O'Lakes announces it is working with Nestle to provide feed and forage training, nutrition services and laboratory services at Nestle Dairy Farming Institute in China.

Jim Beam Markets Latest Innovation

10/9/2014 - The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

Mars Introduces Newest Products and Brings Back Fan Favorites

10/9/2014 - Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.

Land O'Lakes Reinforces the Business Through IT

10/9/2014 - Legacy can be a fine thing, and Land O'Lakes, Inc. has it in spades. But in the world of technology, legacy has different implications. Land O'Lakes' legacy IT platform was not providing accurate, real-time access to information needed to meet strategic growth objectives. Here's a peek inside Project Bedrock, the IT initiative that will get them there.

Shell's Road to Supply Chain Excellence

10/9/2014 - Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals.

Swire Beverages Thrives Under Pressure

10/9/2014 - Swire Beverages unlocks the full potential of its Coca-Cola Supply Chain Network in China by transforming its operations to synchronize with real-time consumer demand across every channel.

Inside the Retail/Consumer Goods Analytics Summit

10/9/2014 - Under the event theme, Analytics Now! Driving Smarter Decisions and Better Outcomes, retail and consumer goods executives executives shared tactics and strategies for winning over consumers, wherein victory rests through a better use of data and analytics.

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2014 Business and Technology Leadership Conference

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