HEADLINES

Mondelez Acquires Betabox Start-Up

Mondelez International has acquired Betabox, LLC by VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

Mondelez Sells Japanese Coffee Venture to Ajinomoto

3/3/2015 - Mondelez International will sell its 50 percent interest in Ajinomoto General Foods to its joint venture partner, Ajinomoto Co, as part of its ongoing efforts to further focus its portfolio on snacking products.

Hershey Appoints New CFO

3/3/2015 - In September Hershey announced the retirement of CFO David Tacka. Last week the company named Patricia Little to succeed him, effective March 16.

Top 6 Retail Trends to Watch in 2015

2/26/2015 - 2014 was an exciting year in retail. Consumers are back, new technologies are blossoming, and omnichannel content curation is a top priority. Here are the Top 5 areas to watch in 2015.

Campbell's Top 10 Influential Food Trends of 2015

2/25/2015 - Campbell's Culinary & Baking Institute released its second annual Culinary TrendScape -- a trend report tracking the top 10 influential food themes for 2015, including Filipino Flavors, Regional Barbecue and Bread Revival.

Energizer Reveals New Company Names Upon Separation

2/25/2015 - Energizer announced the names of the two new companies upon separation, targeted for July 1, 2015. The Personal Care Division will be named Edgewell Personal Care and the Household Product Division will retain the Energizer name and logo.

McCormick Acquires Italian Seasonings for $97M

2/25/2015 - McCormick & Company signed an agreement to purchase Drogheria & Alimentari (D&A), a privately held company based in Italy for $97 million. D&A is a leader in spices and seasonings with annual sales of approximately $57 million.

Campbell's to Drive $200M in Cost Savings

2/25/2015 - Campbell's shared its new cost reduction plan as well as an initiative to simplify its organization structure to improve agility in the marketplace. The company expects these to generate annual cost savings of $200 million over a three-year period.

Mondelez Announces New EVP and President N.A.

2/25/2015 - Mondelez International announced Roberto Marques will join the company in mid-March as EVP and President, North America. He will lead the company's $7 billion business in the U.S. and Canada.

PepsiCo to Sell Juices via E-Commerce

2/25/2015 - PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.

Amway Deploys Innovation without Limits

2/25/2015 - In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.

Cadbury Boosts New Products with Personalized Video

2/25/2015 - With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

General Mills Delivers Speedy New Product Success

2/25/2015 - Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.

MOST READ STORIES

FEATURED EVENTS

2015 Retail and Consumer Goods Analytics Summit
2015 Sales and Marketing Summit

FROM THE WIRE