Mapping Brand Networks in Social Media: Huggies vs. Pampers

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.

Absolut Vodka Goes Live with Supply Chain Planning Software

5/21/2015 - ToolsGroup announces that its Nordic partner Optilon has successfully taken The Absolut Company, part of the Pernod Ricard group of companies, live with ToolsGroup’s SO99+ ‘Powerfully Simple’ supply chain planning software. 

Unilever Announces New CFO

5/20/2015 - Unilever announces that its Chief Financial Officer, Jean-Marc Huët, has decided to step down from his role and the Boards of Unilever PLC and Unilever N.V. Graeme Pitkethly will succeed Huët as CFO.

Whirlpool Acquires American Dryer

5/19/2015 - Whirlpool Corporation has entered into an agreement to acquire American Dryer Corporation, a privately held company that manufactures and markets coin-operated industrial and specialty laundry equipment.     

Walmart Supports New Standard for Online Listings

5/19/2015 - Consumer goods need to be represented consistently, in potentially thousands of different places online. A new GS1 US standard, developed in collaboration with 18 companies, including Best Buy, Bing, CNET, eBay, Google, and Walmart,  offers a common approach for listing and classifying products across all e-commerce platforms. 

P&G to Join Roster of Major CPGs Rethinking Media Spend

5/18/2015 - Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.

Domino's Unveils Tweet-a-Pizza

5/15/2015 - Domino's Pizza revealed this week its customers will be able to order pizza on Twitter by simply tweeting the pizza emoji to the retailer. 

New Marketing Machinery

5/12/2015 - In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

A Look Inside Enjoy Life Foods

5/12/2015 - Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.



2015 Sales and Marketing Summit
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