Four Impactful Consumer Trends for 2015

Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 — and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.

Starbucks, Costa Coffee Lead on Social Media

10/31/2014 - Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

Anheuser-Busch Taps Tech for Consumer Connections

10/30/2014 - Utilizing Sprint’s M2M (wireless machine-to-machine) expertise and Mesh Systems’ cloud based IoT/M2M platform, Anheuser-Busch began installing interactive tap handles in bars and restaurants nationwide.

QVC Names EVP, Commerce Platforms

10/30/2014 - QVC's mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. e-commerce revenue in the second quarter 2014.

IBM and Microsoft Partner in the Cloud

10/30/2014 - As adoption of hybrid cloud computing accelerates, this relationship is expected to give clients, partners and developers more choice in the cloud, helping them drive new business opportunities, spur innovation and reduce costs.

Behind the Scenes: 2014 Consumer Goods Business & Technology Leadership Conference

10/29/2014 - The 16th annual Consumer Goods Business & Technology Leadership Conference lived up to its reputation last week, touting a blockbuster lineup of knowledgeable and entertaining speakers. Get a recap of the content and conversations that resonated with a highly engaged audience of consumer goods business and technology executives.

Walmart Hits Accelerator on E-Commerce

10/29/2014 - The company plans to spend capital of approximately $1 billion for e-commerce and digital initiatives this fiscal year and between $1.2 and $1.5 billion next year.

P&G to Exit Duracell Business

10/28/2014 - Although no decision has been made on the form of the exit, P&G’s current preference is a split-off of the Duracell business into a stand-alone company.

Mondelez Deploys Global Retail Execution Software

10/28/2014 - The system is currently deployed in seven countries with three more planned for 2014. More than 30 additional countries are scheduled to be deployed in 2015, with the remainder of the global business to be completed in 2016.

CGT Names 2014 CIO of the Year

10/24/2014 - CGT honors David Stahl, Chief Information Officer for the company formerly known as Hillshire Brands (which is now Tyson Foods) for making the largest demonstrable business impact within his organization through the implementation and successful use of technology.



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