HEADLINES

Vera Bradley Measures U.S. In-Store Analytics

The leading women's accessories brand will leverage ShopperTrak solutions to improve customer experience, profitability and effectiveness.

Nestlé Board Creates Business Excellence Function

10/1/2014 - To take full benefit of its scale, the Nestlé Board of Directors supported a proposal to create a new Executive Board function, Nestlé Business Excellence, and to redefine Zone Europe and Zone Asia, Oceania and Africa (AOA).

Mondelez Taps Google to Accelerate Online Video Investment

10/1/2014 - This is part of the company's strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 percent of its ad budgets to online video in 2014.

Coty CEO Steps Down, Searches for Successor

10/1/2014 - The Board intends to put in place a permanent CEO who will further accelerate Coty's progress towards its stated strategic priorities of growing power brands across the globe and implementing its global efficiency plans.

Hershey Completes Initial Purchase of SGM in China

9/26/2014 - China is Hershey’s number one priority international market for growth. The company has increased its investment in China over the past several years and is one of the fastest growing confection companies in China.

McCain Names New Canadian President

9/26/2014 - The executive brings to McCain more than 15 years of leadership experience in both mature and developing markets with expertise in the development and direction of growth strategies.

Mondelez Appoints Chief Marketing Officer

9/25/2014 - In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award.

Yumi Ice Cream Company Empowers Sales

9/25/2014 - Yumi looked to provide its Territory Sales Managers with additional and more effective sales tools on a tablet devices allowing them to leave binders of printed price lists, planograms, and product information behind.

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