Straight Talk: Retail Execution

As important to sales organizations as retail execution has become, there is still confusion in the market about what it encompasses and the value technology can provide in improving efficiencies. Some executives believe that they already have too much data or that an individual rep’s gut feel is more reliable than a plan generated by their retail execution system, and others confuse execution technology that optimizes retail activity with sales force automation that is primarily used to manage contacts.

But industry leaders recognize that retail execution processes and supporting technologies lead to improved store performance and increased sales. This month’s Straight Talk will help you navigate through the misconceptions.