Marketing Digitally

As technology evolves and consumers become more and more dependent on mobile devices, digital marketing has become a major focus for many consumer goods companies. But, as Kimberly-Clark Company Chief Marketing Officer Clive Sirkin said at the 2014 Consumer Goods Business and Technology Leadership Conference last month, we should focus not on digital marketing, but marketing digitally. This month, CGT partners with TCS to take a closer look at the digital activities being rolled out in the consumer goods industry, the drivers behind them and how marketing organizations are responding.