BCBG MAXAZRIA and Magnum Partner on Scented Scarf

Magnum Ice Cream partners with fashion brand BCBGMAXAZRIA to intertwine chocolate and fashion through the use of scent technology.  The companies created the limited edition BCBGMAXAZRIA for Magnum Belgian Chocolate Wrap, infusing Magnum Effect aroma into the fabric. The sweet smelling wrap will be available as a limited edition ‘gift with purchase’ in select U.S. BCBGMAXAZRIA stores this summer.