Lipton Presents Iced Tea Mini Film Series
Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
In this role, Bell helped bring to life Lipton's new brand personalities – Carl and Stu – two Lipton Iced Tea deliverymen who embody the playful and thoughtful sides of "Be More Tea," the brand's philosophy that inspires people to break out of autopilot and embrace all of life's possibilities.
The series follows Carl and Stu through a variety of hilarious situations as they take on people's "have-to-do lists," giving them extra time for their "want-to-do lists." Lipton is taking the concept a step further with the "Win an Extra SUNday" promotion, giving consumers across the country a chance to have their own schedules cleared of daily chores so they can take on the activities they've been wanting to do – try a new restaurant, plant a garden or even skydiving.
In this role, Bell helped bring to life Lipton's new brand personalities – Carl and Stu – two Lipton Iced Tea deliverymen who embody the playful and thoughtful sides of "Be More Tea," the brand's philosophy that inspires people to break out of autopilot and embrace all of life's possibilities.
The series follows Carl and Stu through a variety of hilarious situations as they take on people's "have-to-do lists," giving them extra time for their "want-to-do lists." Lipton is taking the concept a step further with the "Win an Extra SUNday" promotion, giving consumers across the country a chance to have their own schedules cleared of daily chores so they can take on the activities they've been wanting to do – try a new restaurant, plant a garden or even skydiving.