 In This Issue
February 2012 |
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| Magazine Sections |
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| Cover Story: |
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| Brown-Forman Puts Innovation in a Bottle |
| 02/22/2012 |
| Author: By Alliston Ackerman |
| Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.
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| Editor's Note: |
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| New Products: Here We Come! |
| 02/22/2012 |
| Author: By Alliston Ackerman |
| CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue |
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| Best Practices: Innovation: |
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| Connected Innovation: General Mills Brings Outside Expertise In |
| 02/22/2012 |
| Author: By Alliston Ackerman |
| General Mills knows a thing or two about baked goods. So, a delicious, nutritious, 90-calorie brownie would seem to fall right in the company's wheelhouse;but that wasn't exactly the case.
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| Consistency is Key: Herbalife Streamlines PLM |
| 02/22/2012 |
| Author: By Alliston Ackerman |
| With record sales of $2.7 billion in 2010, Herbalife Ltd. is a fast-growing global nutrition company. But with growth comes complexity. By 2007, the time had come for Herbalife to implement a PLM solution that would establish a single source of the truth for product information.
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| Prepare to Launch: Breathable Foods Breathed Life into New Product |
| 02/22/2012 |
| Author: By Alliston Ackerman |
| Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick. |
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| Problem Solving: WD-40 Creates a New Branded Category Solution |
| 02/22/2012 |
| Author: By Alliston Ackerman |
| Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want. |
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| The Pulse: |
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| AXE Makes Scent for Her |
| 01/20/2012 |
| The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.
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| Sobe Markets New Flavors |
| 01/20/2012 |
| This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model.
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| Kraft Positions Company for Successful Spinoff |
| 01/17/2012 |
| Key decisions include realigning the U.S. Sales organization, consolidating U.S. management centers and streamlining the corporate and business unit organizations.
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| PepsiCo, Ocean Spray Form Strategic Alliance |
| 01/17/2012 |
| The Latin America alliance between PepsiCo and Ocean Spray includes key countries in the Caribbean, Central America and South America and has a term of 20 years.
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| Hostess Brands Reorganizes under Chapter 11 |
| 01/11/2012 |
| The company receives a commitment for $75 million in DIP financing, and proposes a transformative business plan.
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| Between the Lines: |
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| Cloud Computing and the CPG CMO |
| 02/22/2012 |
| Author: Albert Guffanti |
| Cloud computing is a topic of importance for not only Chief Information Officer, but also Chief Marketing Officers. Pat Conroy, vice chairman, U.S. Consumer Products Leader, Deloitte LLP, discusses the ways cloud computing can transform business. |
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