2012 Top 100: Retail
Economic conditions and emerging technologies are forcing retailers to identify new ways to set themselves apart from the competition. Walmart, for example, stepped up supplier collaboration in more ways than one.
Wal-mart Stores Inc.
Wal-Mart Stores Inc. made headlines in
2011 with new initiatives that support true retailer and supplier collaboration. First in July 2011, Nielsen announced that it would receive and analyze sales information from Walmart’s U.S. stores. The agreement marked Walmart’s return to the CG industry’s information-sharing model, and added to Nielsen’s existing market information, enabling suppliers to see a better, more precise view of consumer purchase activity for the benefit of both parties. Then, four days later, Walmart announced another initiative intended to help suppliers improve performance by understanding shopper behaviors. Developed from a strategic partnership between SymphonyIRI and Walmart, Customer Advantage provides shopper insights, which feed Walmart’s joint business planning process. The solution includes Walmart-defined trip types, food shopper segments, product hierarchy and retail geographies.
Wal-mart Stores Inc.
Wal-Mart Stores Inc. made headlines in
2011 with new initiatives that support true retailer and supplier collaboration. First in July 2011, Nielsen announced that it would receive and analyze sales information from Walmart’s U.S. stores. The agreement marked Walmart’s return to the CG industry’s information-sharing model, and added to Nielsen’s existing market information, enabling suppliers to see a better, more precise view of consumer purchase activity for the benefit of both parties. Then, four days later, Walmart announced another initiative intended to help suppliers improve performance by understanding shopper behaviors. Developed from a strategic partnership between SymphonyIRI and Walmart, Customer Advantage provides shopper insights, which feed Walmart’s joint business planning process. The solution includes Walmart-defined trip types, food shopper segments, product hierarchy and retail geographies.