Debunking Myths About Omnichannel and E-Commerce

Omnichannel is one of the hottest buzzwords in retail, but pundits sweep too much under the omnichannel umbrella and miss the nuances that make consumer connections across channels exciting yet challenging. This includes brand manufacturers, who need to be as involved in omnichannel strategies as retailers to succeed. Debunking the myth that omnichannel is a retail-only initiative, as well as other downstream implications from supply chain readiness to e-commerce capabilities that drive sales including product data and images, are the subjects of this month’s Straight Talk.