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Is Big Data Only Where You Think It Is?
Recently, a CPG social forum asked the question “Is ‘Big Data’ the most dominant theme this year in our industry?” If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.
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Kimberly-Clark Revamps Depend Brand
Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.
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Grey Goose Turns Cherry Red
In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.
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Campbell Steps Up the Pace
Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.
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Customizable Callaway
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
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GS1 US and GS1 Germany Announce Joint Venture
The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.
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