OREO Invites Fans to Personalize Packaging

OREO Colorfilled will turn the wrappers of OREO cookies into a canvas for personalization during the holiday season.

Available at shop.oreo.com, Colorfilled packs feature exclusive, illustrated black and white designs from graphic artists Jeremyville and Timothy Goodman that include a mix of seasonal images and icons, such as waving snowmen, singing partridges, hugging penguins and moustached presents donning bowler hats.

The online Colorfilled experience is available via desktop or mobile and offers fans an easy way to create a completely custom package. After selecting one of the artist designs consumers can zoom in or out to select which area of the design to color in. After picking a color to paint with the site will either populate the design for you using the colors chosen, or users can manually fill in each image with a digital paint brush. Consumers can also select some holiday flair to add to their Colorfilled pack with accessories like scarves and antlers, or even use the circular cookie to spell a holiday greeting, such as "Joy" and "Ho Ho Ho."

Those looking for a more hands-on artistic experience can order a color-your-own pack which will arrive in a black and white design of choice with custom markers. Both online and manual options also allow consumers to add a personalized note in the top corner.  

The new OREO Colorfilled packs digital store is the first step in a larger e-commerce and customization strategy for Mondelez International as the company works towards the goal of growing its e-commerce revenue to $1 billion by 2020.

Each custom Colorfilled pack is priced at $10 - with $5 nationwide shipping for each order - available while supplies last.  Also available for purchase are t-shirts featuring the artist designs complete with fabric markers for coloring in.