Ice Breakers Now Available with Amazon Dash Button
The Hershey Company announces that its Ice Breakers brand is now available with Amazon Dash Button, a way for consumers to easily re-order their favorite products. Amazon Prime members now have the opportunity to purchase Dash Buttons for Ice Breakers, making re-ordering their favorite refreshment products as easy as hitting a button.
Ice Breakers, Hershey's second best-selling brand through Amazon, does well among millennials online. The top consumer segment to visit Ice Breakers pages and purchase the product are people between 21-24 years old. Ice Breakers brand sales on Amazon.com are up 70 percent year over year, which is growing twice as fast as the U.S. candy, mint and gum category. Additionally, the repeat order rate is 31 percent, more than double the average of other Hershey brands on Amazon.com.
According to Nielsen[1], more than half of global consumers are willing to buy groceries online, and one-quarter are already doing so. Millennials are most likely to be shopping online today and to use future e-commerce options due to a high comfort level with technology. Most are early in their careers and establishing households, making them an important demographic to reach with innovative e-commerce solutions.
Ice Breakers, Hershey's second best-selling brand through Amazon, does well among millennials online. The top consumer segment to visit Ice Breakers pages and purchase the product are people between 21-24 years old. Ice Breakers brand sales on Amazon.com are up 70 percent year over year, which is growing twice as fast as the U.S. candy, mint and gum category. Additionally, the repeat order rate is 31 percent, more than double the average of other Hershey brands on Amazon.com.
According to Nielsen[1], more than half of global consumers are willing to buy groceries online, and one-quarter are already doing so. Millennials are most likely to be shopping online today and to use future e-commerce options due to a high comfort level with technology. Most are early in their careers and establishing households, making them an important demographic to reach with innovative e-commerce solutions.