Chobani Undergoes Major Portfolio Expansion
Greek Yogurt brand Chobani introduces three new Chobani Flip products as part of its largest portfolio expansion to-date. After record-breaking success in the first-half of 2015, Chobani is introducing Peanut Butter Dream, Coffee Break Bliss and a Limited Batch Strawberry Summer Crisp served in an iconic red cup. The new products were inspired by creations crafted at the Chobani SoHo cafe in New York.
Building on the success of its Limited Batch portfolio, which taps into unexpected, unique fruits and ingredients, Chobani also launches Limited Batch Plum and is bringing back popular Chobani Watermelon, both available through August.
In addition to new flavors, new packaging across the portfolio highlights core attributes of each product, such as "Only Natural, Non-GMO Ingredients" and "40% Less Sugar Than Regular Fruit Yogurt" on traditional Chobani products and "75% Less Sugar Than Regular Fruit Yogurt" on cups of Chobani Simply 100.
The newest additions to the Chobani family include:
Chobani Kids Greek Yogurt Pouches Featuring Disney's Doc McStuffins. Chobani Kids Pouches will have a new look – Strawberry and Vanilla + Chocolate Dust Pouches will now feature Disney Junior's Doc McStuffins on packaging.
Limited Batch Chobani Watermelon and Plum. Now on shelves through August 2015.
Chobani Flip Peanut Butter Dream, Coffee Break Bliss and Strawberry Summer Crisp.
· Peanut Butter Dream: Vanilla yogurt with a delicious mix of honey roasted peanuts and peanut butter clusters
· Coffee Break Bliss: Coffee low-fat yogurt with biscotti pieces and chocolate
· Limited Batch Strawberry Summer Crisp: Strawberry low-fat yogurt paired with golden graham crackers and white chocolate
· Four-packs: Convenient new packaging options for the top two flavors, Almond Coco Loco and Key Lime Crumble
Chobani Simply 100 Greek Yogurt Mango Passion Fruit. Chobani Simply 100 now includes Mango Passion Fruit and Chobani Simply 100 Key Lime is also now available in a 4-pack.
Chobani Greek Yogurt Coffee and Mixed Berry. Chobani Greek Yogurt Coffee brings to life the delicious flavor of real coffee. Chobani Greek Yogurt Mixed Berry is a blend of creamy Greek Yogurt with fresh blueberries, strawberries, raspberries, and blackberries.
Chobani Greek Yogurt Oats – Ancient Grain Blend. Two new flavors -- Chobani Oats Raisin Brown Sugar and Chobani Oats Peach-- add to the protein-packed Chobani Greek Yogurt Oats family, each offering Greek Yogurt, gluten-free grains and real fruit.
Chobani Kids Greek Yogurt Mixed Berry Tubes. Newest flavor is Mixed Berry.
Chobani Indulgent Greek Yogurt Cherry and Dark Chocolate. The brand's first dessert product launched last year: Cherry and Dark Chocolate.
Building on the success of its Limited Batch portfolio, which taps into unexpected, unique fruits and ingredients, Chobani also launches Limited Batch Plum and is bringing back popular Chobani Watermelon, both available through August.
In addition to new flavors, new packaging across the portfolio highlights core attributes of each product, such as "Only Natural, Non-GMO Ingredients" and "40% Less Sugar Than Regular Fruit Yogurt" on traditional Chobani products and "75% Less Sugar Than Regular Fruit Yogurt" on cups of Chobani Simply 100.
The newest additions to the Chobani family include:
Chobani Kids Greek Yogurt Pouches Featuring Disney's Doc McStuffins. Chobani Kids Pouches will have a new look – Strawberry and Vanilla + Chocolate Dust Pouches will now feature Disney Junior's Doc McStuffins on packaging.
Limited Batch Chobani Watermelon and Plum. Now on shelves through August 2015.
Chobani Flip Peanut Butter Dream, Coffee Break Bliss and Strawberry Summer Crisp.
· Peanut Butter Dream: Vanilla yogurt with a delicious mix of honey roasted peanuts and peanut butter clusters
· Coffee Break Bliss: Coffee low-fat yogurt with biscotti pieces and chocolate
· Limited Batch Strawberry Summer Crisp: Strawberry low-fat yogurt paired with golden graham crackers and white chocolate
· Four-packs: Convenient new packaging options for the top two flavors, Almond Coco Loco and Key Lime Crumble
Chobani Simply 100 Greek Yogurt Mango Passion Fruit. Chobani Simply 100 now includes Mango Passion Fruit and Chobani Simply 100 Key Lime is also now available in a 4-pack.
Chobani Greek Yogurt Coffee and Mixed Berry. Chobani Greek Yogurt Coffee brings to life the delicious flavor of real coffee. Chobani Greek Yogurt Mixed Berry is a blend of creamy Greek Yogurt with fresh blueberries, strawberries, raspberries, and blackberries.
Chobani Greek Yogurt Oats – Ancient Grain Blend. Two new flavors -- Chobani Oats Raisin Brown Sugar and Chobani Oats Peach-- add to the protein-packed Chobani Greek Yogurt Oats family, each offering Greek Yogurt, gluten-free grains and real fruit.
Chobani Kids Greek Yogurt Mixed Berry Tubes. Newest flavor is Mixed Berry.
Chobani Indulgent Greek Yogurt Cherry and Dark Chocolate. The brand's first dessert product launched last year: Cherry and Dark Chocolate.