Aspartame-Free Diet Pepsi Hits Shelves
As heat indexes spike across the country, Pepsi unveils a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi.
"Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," said Seth Kaufman, SVP Pepsi and Flavors Portfolio, PepsiCo North America Beverages. "We recognize consumer demand is evolving and we're confident cola-lovers will enjoy the crisp, light taste of this new product."
Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S. An integrated marketing effort kicks off to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.
"Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," said Seth Kaufman, SVP Pepsi and Flavors Portfolio, PepsiCo North America Beverages. "We recognize consumer demand is evolving and we're confident cola-lovers will enjoy the crisp, light taste of this new product."
Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S. An integrated marketing effort kicks off to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.