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Innovative technology solutions that empower strategic business initiatives in consumer goods

This month, CGT partners with CenturyLink Technology Solutions to take a look at what big data really means in the consumer goods industry and how data-related initiatives are coming together under a big data umbrella.
The decision to move forward with a database migration helped Coca-Cola Bottling Co. Consolidated to make better use of its existing resources and achieve its objective of keeping prices competitive.

Recognizing a strong need for improvement, nine companies — Ahold USA, Coca-Cola, Hershey, McLane Company, PepsiCo, P&G, J.M. Smucker, Wakefern Food Corp. and Wegmans — worked together to focus on closing the gap that currently exists in the new item setup process.
4/10/2014 2:00:00 PM (EST)
Moderator:
Kara Romanow, Executive Editor, CGT Magazine
Panelists:
Gaurav Pant, SVP Research, EKN
Sue Sentell, President and CEO, Gladson
Doing business as usual won't cut it in emerging markets as many organizations are challenged by myths surrounding consumer needs. In this month's Straight Talk, experts provide guidance on the new approaches necessary and how retail execution and mobility are essential capabilities in these new markets.
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