CGT

Consumer goods companies are turning to analytics to transform masses of "Big Data" into actionable insights. New research identifies how analytics are being used today and where these efforts are most successful.

CGT’s bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization.

With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.

National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.

Gartner’s Supply Chain Top 25 list for 2012 includes eight pure play consumer goods companies. Some are perennial leaders, like P&G. Others climbed the ranks with impressive supply chain transformations. Unilever, for example, broke into the top 10 this year, and Kimberly-Clark made its well-deserved debut at No. 25.