FEATURED

Dr Pepper's Social Media Explosion

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

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Marketing Digitally

New research take a closer look at the digital activities being rolled out in the consumer goods industry, the drivers behind them and how marketing organizations are responding.

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FEATURED EVENTS

2015 Retail and Consumer Goods Analytics Summit
2015 Sales and Marketing Summit