FEATURED

Amway Deploys Innovation without Limits

In the world of consumer goods, Amway is a rare success story. Its direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.

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Trade Promotion Management

New research explores the human element behind TPM and reveals that IT involvement and documentation often lead to more effective initiatives.

FEATURED EVENTS

2015 Retail and Consumer Goods Analytics Summit
2015 Sales and Marketing Summit

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