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Diamond Foods Completes Mission Critical TPM Journey
5/9/2012
With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.
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P&G Gains POS Insights with New Data Warehouse
4/11/2012
P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.
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Hain Celestial Goes for Maximum Promotional Impact
4/11/2012
The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.
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Amway Makes Consumer Safety & Sustainability Gains
3/28/2012
Amway was looking to reduce production time by getting lab test results faster. A new system took days off cycle times and also delivered unexpected benefits, both in lab efficiency and for Amway's company-wide sustainability program.
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Weetabix TPM Fuels Healthy Bottom Line
3/21/2012
With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.
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