2014 Sales and Marketing Summit

The IT/Marketing Alliance:
Taking on Big Data and Social Media Imperatives

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit will bring sales, marketing and IT trailblazers together to explore and compare strategies for better aligning themselves.

Abundant networking opportunities and insightful presentations will be centered wholly on IT/marketing collaborative initiatives in digital marketing, big data, mobility, trade promotions, retail partnerships, consumer insights, sales force effectiveness and much more.Be sure to join us and other influential consumer goods executives at The Roosevelt Hotel in NYC on June 9-11, 2014.

Who Should Attend
  • CIOs/CMOs/CFOs/COOs
  • Sales & Marketing Management
  • Mobility & Salesforce Management
  • Customer Relationship Management
  • IT Management
  • Promotion Management
  • Strategy & Operations Management
  • Category Management
  • Retail Execution Management

Featured Speaker

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Scott Stratten is the president of Un-marketing and author of the book UnMarketing: Stop Marketing, Start Engaging. In this exclusive session, titled Stop Marketing: Start Engaging, Stratten will talk about what it takes to successfully engage consumers when time is of the essence, authenticity is key, and consumers, armed with technology, can call your bluff for the world to see.