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FULL AGENDA
| Monday, June 4, 2012 / Arrival Day |
| 1:00 - 4:00 pm |
* CGT Share Group Meeting: DOWNSTREAM DATA
* CGT Share Group Meeting: TRADE PROMOTION MANAGEMENT |
| 3:00 - 7:30 pm |
Registration Open |
| 6:00 - 7:30 pm |
Welcome Cocktail Reception |
| Evening |
Sponsor Dinners |
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| Tuesday, June 5, 2012 / First Day of Sessions |
| 7:30 am - 5:25 pm |
Registration Open |
| 7:30 - 8:30 am |
* Networking Breakfast
* Editorial Advisory Board Breakfast (private) |
| 8:30 - 8:40 am |
Opening Comments |
| 8:40 - 9:30 am |
Opening Keynote Address
The Rise of Digital Shopper Marketing
Keynote Speaker: Van Vandegrift, Executive Producer, matrixx pictures
Savvy CG manufacturers are quickly realizing the dramatic power of direct consumer connections. The race is on to build Facebook fans, e-Club subscribers and mobile group members and to evolve these digital assets with more traditional shopper and trade marketing to create solutions that drive awareness, foot traffic, basket size and sales velocity. In our opening keynote, Van Vandegrift, a multi-award-winning Hollywood Producer and digital marketing expert, will share how major brand owners are successfully executing online campaigns to win at the shelf.
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| 9:35 - 10:25 am |
General Session #1
Brand Purpose & Innovation
Speaker: Jeanette Carter, Vice President, Integrated Marketing, Hallmark Cards Inc.
This session shares insights and examples of how Hallmark uses its brand purpose to provide both the inspiration, and a filter, for investments in technology, including digital, social, and mobile spaces. This approach in turn allows the Hallmark brand to create deeper and more meaningful connections with its consumers.
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| 10:25 - 11:00 am |
Networking Coffee Break |
| 11:00 - 11:50 am |
General Session #2
New Marketing Strategies to Drive Marketplace Success
Speaker: Dom Alcocer, Sr. Marketing Manager and Founder, Glutenfreely.com, General Mills Inc.
This session will explore the economic and emotional drivers of new marketing strategies and discuss what really drives competitive advantage in the CG and retail landscape. The discussion will tie the constantly shifting demands from consumers to business frameworks, and utilize a proven research-based method that sheds light on how and why companies are succeeding today.
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| 11:50 am - 1:15 pm |
Networking Luncheon with Topic Tables |
| 1:15 - 2:05 pm |
General Session #3 (Panel)
Sales & Marketing Report: Highlights & Analysis
Moderator: Kimberly Knickle, Practice Director, IDC / Manufacturing Insights
Panelists:
1) Michael Del Priore, Vice President / CIO, Global Information Technology, Church & Dwight
2) Michael Ferrara, Former President, Etoile Nation Beauty & SVP, Marketing, Coty
3) Timothy A. McCreery, Vice President, Sales & Marketing / Retail, Precision Foods, Inc.
This session will reveal the findings from our annual Sales & Marketing Research Study, providing insight and perspective into emerging sales & marketing strategies. To build upon these findings, this session will host a panel of leading consumer goods executives, allowing them the forum to touch upon the study findings and share their own strategies.
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| 2:10 - 2:55 pm |
Concurrent Sessions - Set #1
1-A: Mobility for DSD
Speaker: David South, Sr. Manager, Process & Mobility Solutions, Coca-Cola Refreshments
With close to 9,000 account managers taking orders, a DSD fleet with 12-15K direct store delivery drivers and a focus on translating brand value to customer value, Coca-Cola has been working to build out both its SFA and DSD technology solutions. A key focus of this session will be on the company’s DSD initiative, but whether you use DSD or other delivery systems, this session will provide you with rich insights on how to move your SFA and DSD operations away from traditional silos and into a single solution.
1-B: Achieving Social Media Success
Speaker: Emily Schildt, Digital Communications Manager, Chobani Greek Yogurt
One of the top challenges for consumer goods companies is reaching the ever-fickle consumer in the so-called digital age. Emerging technologies play a critical role in shaping consumer trends and purchasing habits and must be considered in marketing strategy. This session features a fast-growing CG company - Chobani Greek Yogurt - that has cracked the code on consumer engagement through social media.
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| 2:55 - 3:30 pm |
Networking Coffee Break |
| 3:30 - 4:15 pm |
Concurrent Sessions - Set #2
2-A: Downstream Data Strategy: Beyond the DSR
Speaker: Randy Zagorin, Director, North American Business Technology, Pfizer Consumer Healthcare
As CG companies rely more and more on data and insights to drive success, a clear downstream strategy becomes critical. However, now that retailer data and tools for integrating the data are readily available, CG companies need to be more strategic in deciding which retailer data to source and integrate to achieve optimal business objectives. This session will explore how Pfizer Consumer Healthcare has gone beyond its original DSR implementation to the next step to better understand and leverage downstream data throughout the organization.
2-B: Trade Promotion Management (TPM)
Speakers:
1) Jeff Schonhoff, Director of Sales - Target, The Hain Celestial Group Inc.
2) Cara Taylor, Vice President / Finance, Sony Pictures Home Entertainment
CG companies spend roughly 20% of revenue on promotions, yet many are still not effectively managing the promotional process to insure maximum return. With all the hype around TPO, it’s important to get the fundamentals right. This session will explore the trade promotion journeys of two CG companies including a joint question-and-answer discussion around best practices and lessons learned.
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4:20 - 4:50 pm
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Concurrent Sessions - Set #3
3-A: Thought Leadership Session: Small Steps Towards BIG Data
Moderator: Michael Forhez, Director of Industry Solutions, Consumer Markets, Tata Consultancy Services
Panelists:
1) Tony Bender, Global CIO, Energizer
2) Jon Harding, CIO, Conair Corporation
3) Kimberly Knickle, Practice Director, IDC / Manufacturing Insights
We've entered the age of a new information explosion with 2.5 quintillion bytes of data created every day! From user-generated content to machine-generated content, social media, raw data and endless other sources of data, the rate and complexity of consumer and corporate information being created has led to a big data challenge for our industry. On the one hand, "Big Data" represents an opportunity to understand the how and why of turning disparate galaxies of data about suppliers, customers and consumers, product utilization, societal trends, etc. into actionable information. On the other, given the many implications of such an undertaking, organizations will be faced with rethinking many of their current strategies, processes, tools, and even roles if they are to bring the promise of Big Data to life. In this discussion, CPG leaders will share their thoughts for navigating this transformation.
3-B: Thought Leadership Session: Cracking the Multi-Enterprise Holy Grail -- Connecting Revlon to the Shelf
Moderator: Michael Shoemaker, Director, Industry Market Development - Distribution & Consumer Goods, Microsoft Dynamics
Speakers:
1) John Beckett, President and Founder, Vendor Management Technologies Inc.
2) Piotr Prussak, Vice President of IT Applications, Revlon
Learn how Revlon is overhauling their information highway to marry all their systems together for a complete factory-to-retail-shelf view of their business. This process involves re-engineering their integration and internal applications and replacing them with all new solutions including VMT's Velocity and Microsoft's Dynamics. In this session Piotr Prussak, VP of IT Applications, will share his insights on the environment at Revlon, the decisions made and the current path for this journey. |
| 4:55 - 5:25 pm |
Concurrent Sessions - Set #4
4-A: Thought Leadership Session: Consumer Goods Manufacturers Hone a Cross-Channel Approach to Consumer Marketing
Speakers:
1) Gilda Stahl, Research Director, The Economist Intelligence Unit (EIU)
2) Angelique Moon, Director, Consumer Goods CRM Product Strategy, Oracle
Direct to consumer initiatives are at the forefront of many consumer goods companies' agendas today. In a recent Economist Intelligence Unit (EIU) global survey, sponsored by Oracle, CG companies indicated they are experimenting with new ways to establish and enhance direct, two-way relationships with their target consumers across multiple channels. In this session hear the key findings of the research from the Economist Intelligence Unit and Oracle on how CG companies worldwide can deploy their direct-to-consumer strategies in an effort to engage directly with today's empowered consumer with Oracle Customer Experience for Consumer Goods.
4-B: Thought Leadership Session: Making an Impact with Analytics
Speakers:
1) Michael Ferrara, Former President, Etoile Nation Beauty and SVP, Marketing, Coty
2) Douglas M. Rammel, Charter Founder, Midwest Renaissance Fund and Former CIO, Reebok
3) JD Spangler, Vice President, Global Business Development, Hanes Brands
In which area of your business are analytics and insights making the biggest impact? Join Wipro for its CG Executive-only panel as executives discuss the Consumer Engagement findings from the latest joint Wipro and CGT custom survey on Making an Impact with Analytics. Join us for a lively discussion of related Customer, Shopper and Consumer Insights.
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| 6:30 - 7:30 pm |
Networking Reception
"Upstairs NYC @ The Kimberly" |
| Evening |
Sponsor Dinners |
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| Wednesday, June 6, 2012 / Closing Day |
| 7:30 am - 12:25 pm |
Registration Open |
| 7:30 - 8:30 am |
Breakfast Session
Wall Street's Perspective
Moderator: Ed Stark, Executive Partner, Accenture
Analysts:
1) Rob Carroll, Director, UBS Investment Bank, Broadline/Discount Retail Analyst
2) Kaumil Gajrawala, Managing Director, UBS Investment Bank; U.S. Beverages Analyst
3) Nik Modi, Managing Director, UBS Investment Bank; Household Personal Care and Tobacco Analyst
4) David Palmer, Managing Director, UBS Investment Bank; Restaurant & Packaged Food Analyst
This insightful and always-in-demand session will feature an influential team of Wall Street analysts from UBS Investment Bank covering the full spectrum of core consumer goods sectors, as well as broadline and discount retail. By leveraging a team of analysts from a single firm, we will be able to gain a unified perspective on the extended consumer goods industry.
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| 8:30 - 8:35 am |
Day Two Opening Comments |
| 8:35 - 9:25 am |
Day Two Keynote
Retail Insights: Shaping the Shopper's Journey
Keynote Speaker: Candace Corlett, President, WSL Strategic Retail
The shopper’s journey begins with a want or need and ends with a purchase, but the journey to buying takes many roads and has many influencers along the way. In today’s keynote WSL Strategic Retail president Candace Corlett will share strategic insights into what retailers, manufacturers and media partners need to do in order impact shoppers wherever they are.
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| 9:30 - 10:20 am |
General Session #4
Innovating to Create New Markets
Speaker: Seth Starner, Manager, Business Innovations, Amway Corp.
Amway has been in business for more than 51 years with well-known brands such as NUTRILITE, ARTISTRY, eSPRING, and iCOOK, among many others. With a global presence in more than 80 countries, Amway has developed a "human-centered design process" for the systematic development and testing of the future of the business. In this session you will gain insights into the functional approach that Amway uses to help guarantee continued global success at both the high and low end.
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| 10:20 - 10:40 am |
Networking Coffee Break |
| 10:40 - 11:30 am |
General Session #5
Marketing on a Shoestring Budget
Speaker: Albe Zakes, Global VP, Media Relations, TerraCycle Inc.
TerraCycle, which has long been finding marketing magic in its local landfill uses a range of low-cost marketing strategies to achieve highly competitive results on a very limited (>$500K) annual marketing budget. In this session, TerraCycle’s global vice president Albe Zakes shares insights into how this most green of companies utilizes Facebook engagement, grassroots marketing and brand ambassadors, "gamification” and more to achieve notable marketing results.
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| 11:35 am - 12:20 pm |
General Session #6
Charting the Benefits of TPM
Speaker: Bob Ashford, Vice President / IT & Planning, Massimo Zanetti Beverage
Bob Ashford, VP of IT and Supply Chain Planning from Massimo Zanetti Beverage USA, will share MZB’s recent journey to improve trade promotion management. The company has realized benefits in multiple business areas, including forecasting, sales, trade promotion effectiveness, supply chain metrics…and profits! In addition to implementing technology, one of the lessons learned is that people and organization are the key drivers of any successful business process improvement effort. Ashford will discuss MZB's learnings around balancing these dynamics to improve trade planning and analysis and achieve continuous improvement.
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| 12:20 -12:25 pm |
Summit Closing Comments |
| 12:25 pm |
2012 CG Sales & Marketing Summit Concludes |
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