| Monday, June 4, 2012 / Arrival Day |
| 1:00 - 4:00 pm |
* CGT Share Group Meeting: DOWNSTREAM DATA
* CGT Share Group Meeting: TRADE PROMOTION MANAGEMENT |
| 3:00 - 7:30 pm |
Registration Open |
| 6:00 - 7:30 pm |
Welcome Cocktail Reception |
| Evening |
Sponsor Dinners |
| |
| Tuesday, June 5, 2012 / First Day of Sessions |
| 7:30 am - 5:25 pm |
Registration Open |
| 7:30 - 8:30 am |
* Networking Breakfast
* Editorial Advisory Board Breakfast (private) |
| 8:30 - 8:40 am |
Opening Comments |
| 8:40 - 9:30 am |
Opening Keynote Address
The Rise of Digital Shopper Marketing |
| 9:35 - 10:25 am |
General Session #1
Brand Purpose & Innovation |
| 10:25 - 11:00 am |
Networking Coffee Break |
| 11:00 - 11:50 am |
General Session #2
New Marketing Strategies to Drive Marketplace Success |
| 11:50 am - 1:15 pm |
Networking Luncheon with Topic Tables |
| 1:15 - 2:05 pm |
General Session #3 (Panel)
Sales & Marketing Report: Highlights & Analysis |
| 2:10 - 2:55 pm |
Concurrent Sessions - Set #1
1-A: Mobility for DSD
1-B: Achieving Social Media Success
|
| 2:55 - 3:30 pm |
Networking Coffee Break |
| 3:30 - 4:15 pm |
Concurrent Sessions - Set #2
2-A: Downstream Data Strategy: Beyond the DSR
2-B: Trade Promotion Management (TPM) |
4:20 - 4:50 pm
|
Concurrent Sessions - Set #3
3-A: Thought Leadership Session: Small Steps Towards BIG Data
3-B: Thought Leadership Session: Cracking the Multi-Enterprise Holy Grail -- Connecting Revlon to the Shelf |
| 4:55 - 5:25 pm |
Concurrent Sessions - Set #4
4-A: Thought Leadership Session: Consumer Goods Manufacturers Hone a Cross-Channel Approach to Consumer Marketing
4-B: Thought Leadership Session: Making an Impact with Analytics |
| 6:30 - 7:30 pm |
Networking Reception
"Upstairs NYC @ The Kimberly" |
| Evening |
Sponsor Dinners |
| |
| Wednesday, June 6, 2012 / Closing Day |
| 7:30 am - 12:25 pm |
Registration Open |
| 7:30 - 8:30 am |
Breakfast Session
Wall Street's Perspective |
| 8:30 - 8:35 am |
Day Two Opening Comments |
| 8:35 - 9:25 am |
Day Two Keynote
Retail Insights: Shaping the Shopper's Journey |
| 9:30 - 10:20 am |
General Session #4
Innovating to Create New Markets |
| 10:20 - 10:40 am |
Networking Coffee Break |
| 10:40 - 11:30 am |
General Session #5
Marketing on a Shoestring Budget |
| 11:35 am - 12:20 pm |
General Session #6
Charting the Benefits of TPM |
| 12:20 -12:25 pm |
Summit Closing Comments |
| 12:25 pm |
2012 CG Sales & Marketing Summit Concludes |