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For the first time in a long time, this year’s list of the top 100 public consumer goods companies tells more good news than bad. The majority of companies realized modest revenue growth in 2011 despite ongoing economic challenges; and some categories, like Food and Health & Beauty Aids, even posted sales gains across the board. The year also saw its fair share of industry shake-ups, like Sara Lee Corp.’s split and SABMiller’s acquisition of Foster’s Group Ltd.

On the pages that follow, CGT reveals which companies dominated the consumer goods market in nine categories as well as one retail category. We also revisit the top industry headlines of 2011/2012, which will undoubtedly impact the competitive landscape of the industry going forward.

Here is a breakdown of the rules and guidelines that we use to determine the players in each category:

Company Rank: 2011 annual revenue or the equivalent is used to determine each company’s placement on the Top 100 list and on each vertical  list. All financial information was sourced from annual reports, Web sites and press releases. Revenue for each company is reported in U.S. dollars. If a company reported revenue in a currency other than U.S. dollars, such as euros or yen, and did not provide the U.S. dollar value in its annual report, then the figure was subject to live exchange rates at press time (September 14, 2012) unless otherwise noted. Annual sales growth gains and losses are also reported based on information available in the aforementioned sources. The top grower in each category is highlighted on each list.

Company Inclusion: Since revenue for most private companies is not reported, the lists only include publicly-traded companies. Thus, well-known consumer goods companies, like Mars Inc. or SC Johnson, are absent from the rankings.
 
Slicing and Dicing: In the case of holding companies and companies that sell in more than one category (PepsiCo, Unilever, etc.), the company is placed in the vertical that accounts for the majority of its sales. For example, LVMH Moet Hennesy Louis Vuitton operates in the beverage, health & beauty aid and retail categories. However, since the majority of its sales came from its fashion and leather goods business, the company appears on the Apparel, Accessories & Footwear list. It is also worth noting that only sales from over-the-counter (OTC) and consumer divisions are considered when ranking companies on the Pharmaceutical list.
 
Mergers, Demergers and Acquisitions: Transactions that took place in 2011 and 2012 are not reflected in the ranking. For example, Sara Lee Corp. recently split into two companies: The Hillshire Brands Company and D.E MASTER BLENDERS 1753 N.V. However, it reported financial figures as a combined company in fiscal 2011. Thus, Sara Lee Corp. appears on this registry, and the two companies post split will debut in next year’s issue. Mergers and acquisitions that occurred in 2010 or earlier were considered in the ranking.

Read on to find out how your company, your clients and/or your competitors performed by comparison.
  COMPANY 2011 SALES (MILLIONS)
1 Nestlé S.A. $94,340
2 The Procter & Gamble Company $82,559
3 Philip Morris International $76,346
4 British American Tobacco $72,461
5 PepsiCo Inc. $66,500
6 The Unilever Group $58,067
7 Kraft Foods Inc. $54,400
8 The Coca-Cola Company $46,542
9 Imperial Tobacco $45,360
10 Anheuser-Busch InBev $39,046
11 Tyson Foods Inc. $32,266
12 LMVH Moet Hennesy Louis Vuitton $31,059
13 JBS S.A. $30,690
14 3M $29,600
15 SABMiller plc $28,311
16 L'Oreal $26,706
17 Kirin Holdings Co. Ltd. $26,650
18 Groupe Danone $25,361
19 Japan Tobacco $23,591
20 Heineken NV $22,598
21 Diageo plc $21,454
22 Altria Group $21,403
23 Nike Inc. $20,900
24 Kimberly-Clark Corporation $20,846
25 Henkel KGaA $19,605
26 Asahi Group $18,815
27 Whirlpool Corporation $18,700
28 adidas Group $17,518
29 Colgate-Palmolive Company $16,734
30 PPR $16,051
31 Kao Corporation $16,091
32 AB Electrolux $15,679
33 SCA (Svenska Cellulosa Aktiebolaget) $14,981
34 General Mills Corporation $14,900
35 Johnson & Johnson (consumer segment) $14,883
36 Reckitt Benckiser $14,755
37 FEMSA $14,554
38 The Kellogg Company $13,198
39 Dean Foods Inc. $13.055
40 BRF - Brasil Foods S.A. $12,766
41 Uni-President $12,740
42 BSH Bosch und Siemens Hausgerate GmbH $12,674
43 Nippon Meat Packers, Inc. $12,618
44 ConAgra Foods, Inc. $12,303
45 Nintendo Company Ltd. $12,221
46 Smithfield Foods, Inc. $12,203
47 Avon Products Inc. $11,300
48 Carlsberg Group $11,200
49 H.J. Heinz Company $10,707
50 Grupo Bimbo $10,513
51 Stanley Black & Decker $10,376
52 Pernod Ricard $10,034
53 VF Corporation $9,459
54 Bayer Healthcare (consumer segment) $9,124
55 Richemont $9,047
56 The Estee Lauder Companies Inc. $8,810
57 Sara Lee Corporation $8,700
58 Reynolds American Inc. $8,541
59 GE Home & Business Solutions $8,465
60 GlaxoSmithKline (consumer segment) $8,169
61 Shiseido Company Limited $8,066
62 Hormel Foods Corporation $7,895
63 Campbell Soup Company $7,719
64 Beiersdorf $7,395
65 Dole Food Company, Inc. $7,224
66 Grupo Modelo S.A.B. de C.V. $7,171
67 Jarden Corporation $6,680
68 Lorillard $6,466
69 Fraser and Neave, Limited $6,274
70 Mattel Inc. $6,266
71 Kewpie Kabushiki-Kaisha (QP Corporation) $6,204
72 The Hershey Company $6,080
73 Parmalat Group $5,958
74 Dr Pepper Snapple Group $5,903
75 PVH Corp $5,900
76 Newell Rubbermaid $5,900
77 Sapporo Holdings, Ltd. $5,790
78 Polo Ralph Lauren Corporation $5,700
79 Unicharm Corporation $5,382
80 The Clorox Company $5,231
81 Groupe SEB SA $5,203
82 Namco Bandai Holdings Inc. $4,950
83 J.M. Smucker Company $4,825
84 Arcelik A.S. $4,667
85 Hanesbrands Inc. $4,637
86 Novartis (consumer segment) $4,631
87 Energizer Holdings, Inc. $4,600
88 Espirit Company $4,360
89 Lion Corporation $4,232
90 Coach Inc. $4,159
91 Constellations Brands, Inc. $4,096
92 Hasbro $4,029
93 Jones Apparel Group $3,785
94 Hermes Group $3,729
95 Indesit $3,708
96 Del Monte Foods $3,666
97 Electronic Arts Inc. $3,589
98 Molson Coors Brewing Company $3,515
99 Makita Coporation $3,510
100 Collective Brands $3,462
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