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2010 Sales & Marketing Summit

AT-A-GLANCE

Monday, June 7, 2010 / Arrival Day
3:00 - 7:30 pm Registration Open
6:00 - 7:30 pm Welcome Cocktail Reception
Evening Sponsor Dinners
Tuesday, June 8, 2010 / First Day of Sessions
8:00 am - 5:30 pm Registration Open
8:00 - 9:00 am Networking Breakfast
9:00 - 9:10 am WELCOME REMARKS
9:10 - 10:00 am

Opening Keynote Address
INSIGHTS AT WORK - SMARTER DECISIONS, BETTER RESULTS
10:05 - 10:55 am

General Session
SOCIAL NETWORKING -- OMG, LOL, Follow me, Friend me, Like me (#HowDoIBuildMyBrandWithThisStuff?)

10:55 - 11:30 am

Networking Coffee Break

11:30 am - 12:20 pm

General Session
SALES & MARKETING REPORT PANEL
12:20 - 1:45 pm

Networking Luncheon with Topic Tables
1:45 - 2:30 pm

General Session
SFA AND TPM AT MOLSON: A BUSINESS TRANSFORMATION
2:40 - 3:25 pm
Concurrent Sessions
1-A: TPM IN THE HOME ENTERTAINMENT BUSINESS
1-B: BUSINESS INTELLIGENCE
3:25 - 3:40 pm

Networking Coffee Break
3:40 - 4:25 pm 

Concurrent Sessions
2-A: DOWNSTREAM DATA
2-B: FROM INNOVATIVE IDEA TO COMMERCIAL SUCCESS: STRUCTURING THE INTERACTION BETWEEN RD&E AND COMMERCIAL GROUPS

4:30 - 5:00 pm
Concurrent Sessions
3-A: USING CLOUD COMPUTING TO OPTIMIZE SALES
3-B: IMPLEMENTING DEMAND-DRIVEN S&OP PROCESSES -- LESSONS LEARNED AND KEYS TO SUCCESS
5:05 - 5:35 pm Concurrent Sessions
4-A: INFLUENCING CONSUMER BEHAVIOR ACROSS CHANNELS AND TOUCHPOINTS
4-B: HOW A WORKING DEMAND SIGNAL REPOSITORY CAN DRIVE GROWTH AND INNOVATION IN YOUR CP COMPANY: STRATEGIES AND TACTICS FROM TODAY'S LEADING COMPANIES
6:00 - 8:00 pm Networking Reception
Evening

Sponsor Dinners

Wednesday, June 9, 2009 / Closing Day
7:30 am - 12:25 pm Registration Open
7:30 - 8:30 am

Networking Breakfast with Session
*7:45 - 8:30 am
Breakfast Session
WALL STREET'S PERSPECTIVE
8:30 - 8:35 am Day Two Opening Comments
8:35 - 9:25 am

Second Day Keynote
NICE GUYS FINISH FIRST

9:30 - 10:20 am

General Session
SOCIAL ENGAGEMENT MARKETING
10:20 - 10:40 am

Networking Coffee Break

10:40 am - 11:30 pm

General Session
MOBILITY: TWO PERSPECTIVES
11:35 - 12:20 pm
General Session
A GUIDE TO IMPROVING MANUFACTURER/RETAILER COLLABORATION FOR PROMOTIONAL ACTIVITIES
12:20 pm Official Closing Comments
12:25 pm CGSM 2010 Concludes