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FULL AGENDA
| Wednesday, September 22, 2010 / Arrival Day |
| 12:00 - 7:30 pm |
Registration
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| 1:00 pm - 4:00 pm |
Innovation Share Group Meeting |
| 6:00 - 7:30 pm |
Welcome Cocktail Reception |
| Evening |
Sponsor Dinners |
| Thursday, September 23, 2010 / First Day of Sessions |
| 7:30 am - 4:30 pm |
Registration |
| 7:30 - 8:30 am |
Networking Breakfast |
| 8:30 - 8:40 am |
Opening Comments
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| 8:40 - 9:30 am |
Opening Keynote Address
Bringing Back the Consumer and Driving Growth
Speaker: Richard D. Hastings, CCE, Macro and Consumer Strategist, Global Hunter Securities LLC
Unlocking consumer insights is the holy grail of the CG industry. Companies spend an enormous amount of time and money trying to understand what consumers want and need, particularly in difficult economic times, and then match those desires to new products and services. This session will discuss industry trends and how companies can bring consumers back to their brands. |
| 9:35 - 10:25 am |
General Session
Experience Balanced with Insights-Driven Innovation to Find Success in China
Speaker: Stephanie Barry, General Manager, China, Shanghai Wu Di Trading Co. Ltd / WD-40 Company
Brand owners often struggle when expanding globally, particularly in emerging markets like China. This session will feature a classic brand, WD-40, who is leveraging historically successful tactics used by WD-40 Company around the globe and continuous regional insights to understand the needs of the Chinese end-user and build its business in China amidst difficult market conditions including blurred distribution lines, counterfeit product, and price disadvantages. The company is now innovating their processes and culture to become successful in this important global market.
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| 10:25 - 10:55 am |
Networking Coffee Break
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| 10:55 am - 11:45 am |
General Session
Developing Leadership & Talent
Moderator: Cheryl Perkins, President, InnovationEdge
Panelists:
1. Bennett L. Brenton, Chief Innovation Officer, Snap-on Incorporated
2. Barry Calpino, Vice President, Breakthrough Innovation, Kraft Foods Inc.
3. Elyse Kane, Worldwide Director, Colgate-Palmolive
What sorts of skills do the newest generation of innovation managers need? What can educational institutions do to better prepare their graduates for innovation jobs? We are in danger of not having the talent required to move into the future, and companies are starting to feel the impact. This panel discussion will examine the required critical skill sets, where the skills can be found today, and how to address existing gaps. |
| 11:45 am - 1:00 pm |
Networking Luncheon with Topic Tables
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| 1:00 - 1:50 pm |
General Session
Reaching the Consumer through Mobile Marketing
Speaker: Michael Becker, North America Managing Director, Mobile Marketing Association
Mobile is on track to be the most pervasive media channel in the world. Always on and always connected -- even more than the TV and Web -- the mobile channel provides brands with the unique ability to connect with their consumer like never before, building a meaningful dialogue of engagement between the brand and the consumer. This session will address what mobile marketing is, what the best practices are for brands using mobile marketing, how consumer goods brands and marketers are maximizing the channel to engage consumers around new product ideas, and how brands and marketers are gauging their success / ROI with mobile marketing.
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| 1:55 - 2:45 pm |
General Session
From Innovative Idea to Commercial Success - Structuring the Interaction Between RD&E and Commercial Groups
Speaker: Tom Weck, Vice President of IT for Global Market & Product Development, Johnson & Johnson Inc.
This session will explore the product innovation cycle and the cultural and structural barriers that inhibit or facilitate commercial success. Tom Weck will present his perspective on several topics ranging from interdepartmental collaboration to portfolio management prior to engaging in audience Q&A. This is a unique opportunity to explore the dynamics of taking a new product to market. |
| 2:45 - 3:15 pm |
Networking Coffee Break
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3:15 - 3:45 pm
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Concurrent Sessions
Concurrent #1: Are you Ready for Collaborative Innovation?
Speaker: Mike Friedman, Partner, Kalypso
In today's "new economic normal", successful innovation is more challenging than ever and there are no silver bullets for success. Collaborative Innovation and Joint Business Planning are solutions that can provide significant benefit if done well. The opportunity for real competitive advantage is significant -- as it's not easy to do and is impossible to copy. Mike Friedman will discuss how leading innovators are seizing value chain opportunities, what elements are necessary for success, and how to determine if your current organization, processes and systems are ready.
Concurrent #2: Social Media and The New Age - Now, Meet the Consumer!
Speaker: Michael Forhez, Director of Business Solutions, Consumer Markets, Tata Consultancy Services
How is the social media wave affecting the CPG industry? In some general ways the application of this work is not very different from how other businesses are using it. What is unique in CPG, however, is the overall effect social media is having in liberating consumer-driven businesses that are now breaking free of inscribed restrictions accepted for decades. While the mass media of television, radio and print had a substantial hand in creating the great brands and houses we know so well, they failed -- by no inherent fault of their own -- to nurture a deeper, more satisfying and, ultimately, sustainable relationship with the consumer.
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| 6:00 - 7:30 pm |
Networking Reception |
| Evening |
Sponsor Dinners
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| Friday, September 24, 2010 / Closing Day |
| 7:45 am - 11:45 pm |
Registration Open |
| 7:45 - 8:30 am |
Networking Breakfast
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| 8:30 - 8:45 am |
Day Two Opening Comments & Awards Presentation
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| 8:45 - 9:35 am |
Second Day Keynote
Group Think Tank
Speaker: Ben Kaufman, Founder & CEO, Quirky
Does it take a village to develop a new product? Companies often yearn for more direct consumer feedback throughout the development process, gathering input in as many ways as possible. This session features a company that has taken that methodology to the extreme and is leveraging online technologies to incorporate the ideas of an entire community. |
| 9:35 - 9:50 am |
Networking Coffee Break
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| 9:50 - 10:40 am |
General Session
Brand-Driven Innovation
Speakers:
1. Hank Izzo, Vice President, U.S. Snack Innovation, Mars Inc.
2. Jon Wilson, Vice President of Corporate Innovation, Kimberly-Clark Corporation
In this session we will hear from two Innovation Leaders their perspectives on brand-driven innovation -- from Mars Inc. and Kimberly-Clark Corporation. Our executives will discuss specifics around strategy, process and culture and how they enable brand-driven innovation and sustainable results. The closing segment will feature interactive Q&A on related brand and innovation opportunities hosted by Cheryl Perkins.
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| 10:45 - 11:35 am |
CLOSING KEYNOTE
Innovation Award-Winning Perspective
Host: Kara Romanow, Executive Editor, CGT
Executives: Innovation Award Winner
Join CGT executive editor Kara Romanow as she sits down for a "one on one" discussion of strategic insights and vision with the CEO of this year's Most Innovative Company Award winner.
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| 11:35 - 11:45 am |
FORUM CLOSING COMMENTS |
| 11:45 am |
2010 CG GROWTH & INNOVATION FORUM Concludes |
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