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AGENDA
| Monday, June 8, 2009 / Arrival Day |
SHARE GROUP MEETINGS (2):
1:00 - 4:00 pm Share Group - Downstream Data
1:00 - 4:00 pm Share Group - Trade Promotion Management
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| 3:00 - 7:30 pm |
Registration Open
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| 6:00 - 7:30 pm |
Welcome Cocktail Reception
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| Evening |
Sponsor/CG Networking Dinners |
| Tuesday, June 9, 2009 / First Day of Sessions |
| 8:00 am - 4:30 pm |
Registration Open |
| 8:00 - 9:00 am |
Networking Breakfast
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| 9:00 - 9:10 am |
WELCOME REMARKS
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| 9:10 - 10:00 am |
Opening Keynote Address
Eco-Capitalism: The New Business Model
Speaker: Tom Szaky, CEO and Co-Founder, TerraCycle
Most people simply have to put up with crap at work, but to
Tom Szaky crap is his work! He co-founded TerraCycle in the fall of 2001 in a Princeton University dorm room based on a simple
idea: take waste, process it, and turn it into a useful product. From dorm to
shelf, Home Depot decided to carry TerraCycle's "worm poop" fertilizers in
2004. Now the company's products are also sold at Target, Whole Foods,
Walgreen's and more with a portfolio including an expanded line of
garden products, totes, backpacks and office products made from recycled
plastic bags, cookie wrappers and old juice boxes. Plus, this year TerraCycle
entered the cleaning products category. Hear this amazing CEO talk about
"eco-capitalism" and what it means to the consumer products industry.
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| 10:05 - 10:55 am |
BRINGING BRANDS TO LIFE AT RETAIL
Speaker: Michael Ferrara, Former Senior Vice President of U.S. Marketing, Coty Beauty
"Entrepreneurial Spirit + Hard Work + Innovation + Teamwork = Moving Coty Faster. Further. Freer." With that company mantra driving its vision, learn how this global leader in the world of beauty is bringing its brands to life at retail to meet and exceed its consumers' highest expectations.
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| 10:55 - 11:30 am |
Networking Coffee Break
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| 11:30 am - 12:20 pm |
General Session
SALES & MARKETING REPORT PANEL
Moderator: Lora Cecere, Vice President, CPG, AMR Research
Panelists:
1. Rafael Alcaraz, Director of Advanced Analytics, The Hershey Company
2. Jennifer Alvarez, Vice President of Information Technology, L'Oreal USA
3. Jon Harding, Chief Information Officer, Conair Corporation
This session will reveal the findings from the
fourth annual Consumer Goods/AMR Sales & Marketing Research Study,
providing insight and perspective into emerging sales & marketing
strategies. To build upon these findings, this session will host a panel
of leading consumer goods executives, allowing them the forum to touch upon the
study findings and share their own strategies.
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| 12:20 - 1:45 pm |
Networking Luncheon with Topic Tables
TT1: Understanding Shopper Behavior in the Last 100 Feet
TT2: Trade Promotion Optimization
TT3: Consumer Generated Media
TT4: Making better Sales & Marketing Decisions using Retail POS Data
TT5: So many Demand Signals, so little time! What do you do with your Demand Signals?
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| 1:45 - 2:30 pm |
Concurrent Sessions - Set #1
TOPIC #1-A: CATEGORY MANAGEMENT
Speaker: Craig Hodnett, VP/Category Management, Dr Pepper Snapple Group
Category Management has evolved into a critical business process where suppliers can engage their retail customers with valuable analytical insights. This collaborative process depends on speed to insight, efficient assortment and space management, which have been the focus of recent initiatives at the Dr Pepper Snapple Group. This session will explore the DPSG perspective on category management and discuss how the use of downstream data has added significant value to the process.
TOPIC #1-B: BUSINESS INTELLIGENCESpeaker: Heather Crawford, Director of Business Intelligence, Foster's Wine Estates Americas
Innovative companies are finding new ways to
leverage information to significantly improve overall business
performance. This session will examine
how Foster's Wine Estates Americas has transformed its use of business
intelligence as customers demand higher levels of strategic insight into
consumer, product and supply chain business processes for improved
decision-making and execution.
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| 2:40 - 3:25 pm |
General Session
EMERGING TECHNOLOGIES AND THEIR IMPACT ON THE WORLD OF RETAIL
Speaker: Rick Brindle, Customer VP eSales & Industry Relations, Kraft Foods
This session will explore how shopper insights coupled with emerging technologies are colliding with the world of food retailing. Rick Brindle of Kraft Foods will set the stage for why the digital consumer is so important, and how the technology revolution can be leveraged to improve consumer engagement as well as in-store conditions.
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| 3:25 - 3:40 pm |
Networking Coffee Break |
| 3:40 - 4:10 pm |
Concurrent Sessions - Set #3
TOPIC #3-A: Solving Sales and Marketing Business Problems using Enterprise Collaboration
Speaker: Doug Caywood, Industry Market Development Manager, Microsoft Corporation
During this fast-paced 30-minute session, Microsoft will share real-examples of how leading consumer goods companies have addressed specific industry business requirements by leveraging Microsoft's enterprise collaboration platform. Learn more about how the combined collaboration capabilities of Windows SharePoint Services and Office SharePoint Server 2007 can help you with audience targeting, building out social networking sites and managing your marketing data.
TOPIC #3-B: ACHIEVING INTEGRATED SALES AND MARKETING BY LEVERAGING AND AUGMENTING YOUR CURRENT SOLUTIONS
Speaker: Karl Steiner, Industry Lead / CPG and Linda Peel, Director Value Chain Planning / CPG, Oracle
Looking to drive increased value from consumer marketing, brand equity and trade management investments? Imagine a scenario where you are operating in an environment with a stable transaction foundation and an integrated platform for accurate demand planning, fact-based category management, financial management, promotion planning, trade management and analytics. This platform also enables integrated predictive sales and trade planning and optimization. No matter what your current front- or back-end systems are, please join us to hear how they may be further enhanced by truly integrated sales and marketing processes and systems.
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| 4:15 - 4:45 pm |
Concurrent Sessions - Set #4
TOPIC #4-A: INSTORE MARKETING IN THE LAST 100 FEET
Speaker: Sandeep Dadlani, VP / Client Service - Retail, CPG & Logistics, Infosys Technologies
How will you motivate the next generation of shoppers? Did the slogan "This isn't your father's Oldsmobile" ever really work? In this session, hear how to stay relevant and reach current and future consumers at the point of purchase with shopper marketing that allows you to tailor your marketing, promotions and messages to shoppers when they want to hear that message. In this session learn how to use the fast growing digital marketing industry to increase your 1:1 relationship with the consumer, capturing compelling new metrics on shopper behavior and improve performance in the "last 100 feet in retail."
TOPIC #4-B: PRICING FOR SUCCESS
Speaker: Mike Bruening, Sr. Vice President, Analytics, IRI
Pricing and promotion has never been as crucial as it is today for the CPG industry. Prices are rising, unit sales are falling, and there is strong indication that prices will remain high in the coming year. With so many moving parts, it is hard to know where to even start the evaluation process. See how one company was able to leverage analytics and technology to take control back into their own hands by accurately understanding their current pricing and promotion strategies to lead to future success.
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| 6:00 - 8:00 pm |
Networking Reception
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| Evening |
Sponsor Dinners
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| Wednesday, June 10 , 2009 / Closing Day |
| 7:30 am - 12:25 pm |
Registration Open |
| 7:30 - 8:30 am |
Networking Breakfast
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| 8:30 - 8:35 am |
Day Two Opening Comments |
| 8:35 - 9:25 am |
Second Day Keynote
RETAILER COLLABORATION
Speaker: Eric Lauterbach, Vice President of Business Development, Attune Foods
Collaboration is often an overused buzzword, but in this industry, CG suppliers that have true collaborative relationships with their retail customers reap untold benefits. In this session, innovative CG firm Attune Foods will share its strategy for working with its major grocery customers from Whole Foods to Wegmans and will explain what it took to reach the point where the partnership provides both companies extraordinary value.
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| 9:30 - 10:20 am |
General Session
LEVERAGING DOWNSTREAM DATA
Speaker:
Anthony J. van der Hoek, Director, Strategy & Business Solutions, Wal-Mart
Global Account Team, The Coca-Cola Company
Given
the economic climate and drastic changes in shopper buying behaviors,
downstream data, including POS, loyalty, syndicated, shipment and even
RFID, has become an even more important driver for many improvements in
customer-facing and supply chain processes. As more CG companies strive
to leverage newly available data, they realize what a daunting task it
us due to the sheer volume, latency, reliability and lack of standards
in the data. This session will highlight The Coca-Cola Company's
successful use of such data, including benefits across multiple
processes.
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| 10:20 - 10:40 am |
Networking Coffee Break
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| 10:40 am - 11:30 pm |
General Session
TRANSFORMING SALES TEAMS TO BUSINESS TEAMS
Speaker: Terry Schulke, Executive Vice President & Chief Customer Officer, Smart Balance
Traditional sales management roles and trade promotion processes often don't delve deep enough to optimize customer relationships. In this session, Terry Schulke of Smart Balance will share his philosophy on getting to the next level by more strategically managing the business via customer and brand P&Ls. The journey may begin with Trade Promotion Management, but to be most effective and efficient, TPM must evolve. Ultimately, the goal must be to transform sales teams into strategic business partners who are aligned with their customers via "win/win collaboration" and outcomes. Yes, it is possible.
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11:35 - 12:20 pm
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General Session
WALL STREET PANEL
Analyst Speakers:
- Nik Modi, Associate Director / Sr. Analyst - Tobacco, Beauty, Household & Personal Care, UBS Equities
- Erin Ashley Smith, CFA, Consumer Staples Analyst, Argus Research
Our ever-popular Wall Street Panel delivers the view from the financial side of things, and features influential analysts offering their inside insights into which CG companies are doing in light of the economic challenges of the past year and who is poised for success in the future.
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| 12:20 - 12:25 pm |
Official Closing Comments |
| 12:25 pm |
CGSM 2009 Concludes |
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